Research On Competitiveness Of Tourist Attraction Based On Accessibility

Tourism traffic is a bridge connecting tourist attraction and tourists from different tourist sources,and reachability is an important indicator of the convenience of tourism traffic.In the context of a series of problems in the traffic of tourist attraction during the recovery period of the tourism industry,this paper takes tourist attraction in China as the research object,discusses the competitiveness of tourist attraction based on reachability,in order to provide guidance for the planning and development of tourist attraction.This paper first defines the reachability of tourist attraction,and analyzes its four characteristics.According to the actual situation,tourist attraction are divided into urban scenic spots and suburban scenic spots.On this basis,the factors affecting the reachability of the two types of scenic spots are studied.Secondly,this paper systematically summarizes and combs the influencing factors of reachability,and combines the competitiveness model of tourist attraction,selects the competitiveness evaluation indicators of tourist attraction based on reachability.ISM model is used to analyze the importance and hierarchical structure of evaluation indicators,and through data collection and literature collation,the quantitative standards of competitiveness indicators of tourist attraction based on reachability are determined.The results of expert inquiries have verified the rationality of the indicator system design.Then,this article analyzes the commonly used tourism transportation evaluation methods and compares their respective advantages and disadvantages.Through integration and innovation,the more scientific structural equation matter-element extension combination method is adopted,and the evaluation index system is combined to establish a competitiveness evaluation model of tourist attraction based on reachability.Finally,taking Jinyun Mountain Scenic Spot in Beibei District of Chongqing as an example,this paper applies the competitiveness evaluation model of tourist attraction based on reachability,evaluates the competitiveness of the scenic spot,and puts forward suggestions for improvement and development.Through research,this paper comprehensively analyzes the influencing factors of reachability of tourist attraction.On the basis of constructing and optimizing the evaluation index system,it puts forward the evaluation method of competitiveness of tourist attraction based on reachability,and has a deeper understanding of reachability of tourist attraction and its impact on competitiveness,which provides theoretical and practical guidance for the development and promotion of competitiveness of tourist attraction.However,tourist attraction are a complex large system,and its dynamics and differences are difficult to ensure the stability of relevant parameters,which can be further explored in future research.