Study The High-quality Development Measures Of One Village One Product In Lianjiang

Since the 19th National Congress of the Communist Party of China,Lianjiang’s rural economic development has gradually entered a new stage under the deepening implementation of the rural revitalization strategy.In the face of both opportunities and challenges,One Village One Product will be an important way for Lianjiang to further expand its rural economy with the new trend and new polices,new problems and new conflicts of rural reform and development.In order to strengthen the local resource,marketing characteristic farm produce is a reasonable choice to promote rural economic benefits and an effective measure to raise farmers’ income.This paper mainly studies the development status and problems of One Village One Product in Lianjiang by using literature research and data analysis and SWOT analysis.First,study the basic theory and the main results of One Village One Product whose basic status quo at home and abroad.Second,analyse the development status,models and typical cases of One Village One Product in Lianjiang which is posed the development problems through data analysis.SWOT analysis is used to analyze the advantages of resources,location and industry about the development of One Village One Product in Lianjiang,the disadvantages of brain drain,Insufficient Development Fund,lack of leading enterprises,insufficient innovation consciousness and ability,the opportunities of government policies’ support,industrial cooperation,e-commerce platforms,and the external threats from the impacts of crop disasters,price fluctuations,the new pneumonia epidemic and diversified consumption.Third,this paper sums up the experience between home and abroad and the actual situation in Lianjiang under the guidance of regional economic theory and industrial cluster theory,puts forward some suggestions for strengthening the cultivation of agricultural employees,promoting the brand building of agricultural industry,strengthening the policy guarantee,creating agricultural industrial clusters,strengthening the innovation path of One Village One Product,and so on.The aim is to promote One Village One Product in Lianjiang in order to increase farmers’ income and achieve high-quality development for Lianjiang’s agricultural economy.