| In the rural revitalization strategy,it is clearly proposed that "accurately grasp the focus of rural industry development,deepen the structural reform of agricultural supply side,and promote the integrated development of rural primary,secondary and tertiary industries".However,as a new industry and new business form derived from the integration of rural primary,secondary and tertiary industries,leisure agricultural parks greatly promote the high-quality development of agricultural industry.In recent years,the development momentum of leisure agriculture parks is good in the whole country,and the government departments are also trying to build this new agricultural development mode.The construction and development of leisure agriculture parks accelerate the high-quality development of agricultural industry in rural areas,and then promote the modernization transformation and upgrading of agriculture and rural areas.Zhangjiakou takes green agriculture and animal husbandry as its featured pillar industries.Coupled with the successful holding of the Winter Olympics,Zhangjiakou attracts a large number of domestic and foreign tourists.By taking this opportunity,Zhangjiakou will promote the high-quality development of leisure agricultural parks,which will inject inexhaust power to comprehensively promote rural revitalization and accelerate agricultural and rural modernization.In this thesis,the leisure agriculture park of Zhangjiakou City as the research object,through literature analysis,data query,field research to Zhangjiakou City leisure agriculture park development advantages,development status of the park and other aspects of the analysis.The analysis results show that the construction and development of leisure agricultural park in Zhangjiakou City has achieved certain results relying on the advantages of economic development,agricultural resources and natural conditions.The park is in a good state of operation,with leisure tourism,popular science education and characteristic leading industries as the main business models.The overall construction and development level of the park is good,but there is some room for optimization in individual aspects.According to the questionnaire survey and interview survey of consumers in the leisure agriculture park in Zhangjiakou City,it is found that the current development of the leisure agriculture park in Zhangjiakou City has a single publicity mode,brand effect is not prominent,infrastructure is not perfect,public service quality is low,and the park environment is seriously homogenized.The business model is relatively simple,the lack of professional management personnel,the low integration degree of local characteristic culture and the park,and in-depth analysis of the development experience of leisure agricultural parks in the United States,Japan,Sweden and other developed countries,as well as the construction experience of leisure agricultural parks in Taiwan,Chengdu,Anji County.Finally,according to the actual situation of Zhangjiakou leisure agriculture Park and the development experience of leisure agriculture at home and abroad,the thesis puts forward rich publicity channels,strengthens publicity efforts,improves infrastructure construction,improves the quality of public services,makes clear self-positioning to explore characteristic brands,aims at market demand to create quality brands,and strengthens farmer education and training.There are targeted countermeasures and suggestions to improve the management level of the park,deeply combine the local characteristic culture,highlight the characteristic cultural connotation,rely on pillar industries,and extend the industrial chain. |
