Cultural Creative Scheme About Video-and-Audio Of Sun Mingjing

College of Journalism and communication of Nanjing University originated in special training course of Audio-visual Education of Jinling University, which was established by Sun Mingjing. Sun Mingjing learned in Jinling University for 7 years and taught there for 18 years. He made great contributions to documentary and audio-visual education of China. The main purpose of this scheme is enhancing the visibility of Sun Mingjing, and making him be the representative. The scheme highlights two characteristics of Sun Mingjing, inaugurator and education idea of combining art and technology. It can show the history of Nanjing University and the subject origin of Journalism and Communication. On the other hand, a series of activities for publicity and promotion still have significance of academic research. Besides, it is inheritance of Sun Mingj ing’s spirit. This scheme analyses Sun Mingjing’s contribution of film and education of China, current background and chance. Then, according to positioning theory, this scheme designs many activities, such as establishing film base of students, setting up a statue of Sun Mingjing, publishing personal biography of Sun Mingjing and so on. Finally, I conclude the scheme with reflection, including the innovation and shortcoming. I hope it can be useful for execution in the future.