| This paper selects enterprise R&D internationalization as a special angle. Itstheory analysis is proceeded on the elevation of strategic management and tries tounify the hot spots of enterprise R&D internationalization, intellectual propertyand strategic management which respectively belongs to the theoretical research ofscience of law and management, then makes innovative inquiry of its own.Because of the depth progress and deduction of economic globalizati on andinformation age, via washing, accumulation and remodeling of30years Reformand Opening up, faced with multinational corporation’s tendency of developmenttransformation from direct investment to R&D internationalization, Chineseenterprises cries out for the position ascension from manufacturing base toinnovation center. However, no matter what ways of developing China choosefrom, such as technological imitation, techniques tracking and technological-leading, Chinese enterprises must be adapt to and obey international rules ofintellectual property. In the future, the competition will be the intellectual propertyright competition. Enterprise is the main body of technology innovation thatrelates to the successful realization of an innovative country. How to deal with theintellectual property protection issues lying in the internationalization of R&Dactively, we should macro layout and implement from a strategic perspectiveinstead of being confined to petty action of the micro level.As a result, the research idea of this paper is to use a progressive way ofpoints-total, make a carding, interpretation, refining on individual basic problemsthat concluding R&D internationalization, intellectual property, strategicmanagement. Mix it step by step, and then melt into one, In order to formulate aR&D internationalization strategy of intellectual property rights protection thathas the characteristics of unique perspectives, clear hierarchy, with theoreticalbreakthrough and practical operability.Starting from the R&D international definition, the paper offers a beddingscanning to R&D international basic theory from R&D international motivation,influence, evolution model, empirical analysis and others respectively. It attachedimportance to the legal analysis on IPR(intellectual property protection) afterexploring the general concept of IPR, and initiated a view on the object of intellectual property protection "full" theory from philosophy.It gave a vivid explanation of the selection mechanism of intellection propertyrights protection policy on the basis of the analysis that enterprise should accordwith the implementation of the premise foundation of the management, policyinfrastructure, theoretical support etc of R&D international o f intellectualproperty protection under the situation of the trend of global economic integration,by the comprehensive utilization of the1from Hotelling and the economicalanalysis based on the impact on the difference of the standard of intellectualproperty protection.From the height of the strategy, combing and subliming the enterprises R&Dinternational protection of intellectual property right theory, it profoundly revealsits essence: the interests of the game and balance. To the protection strategy ofmulti-national R&D’s international protection of IPR. It also engaged in in-depthanalysis of the formation development and the process of stability un der differentenvironment. Due to its different roles and goals to the protection of IPR, it gavebirth to a comparison and interpretation to its internal logic between the gameprocess of their own decision-making of innovators and imitators. Based on the"Prisoner’s Dilemma " of enterprise protection of intellectual property strategythrough corresponding theory hypothesis and the construction of model, it broughtabout a game theory analysis and gave a further comment on the selection ofenterprises research protection of international intellectual property rights strategyby using BCG matrix.The Original design of this paper consists of two components (R&Denterprise internationalization index evaluation system and Enterprisesintellectual property protection performance measurement system), a multinationalenterprises R&D international intellectual property protection performanceevaluation index system that concluding eight first level indicators,24secondlevel indicators, and65third level indicators, using statistics and econometricsmethods and other scientific methods, From the aspects of system architecture andindex set, the determination of index weights, numerical normalization, overallassessment scales, overall evaluations to make a detail instructions and commentson the whole system. Finally, based on the deep exploration of nationalintellectual property strategy compendium and the macro comprehend ofintellectual property rights strategy in typical countries such as the United States,Japan. According to idea of "take international R&D as base point,take forming path of intellectual property rights as the axis, take classification content ofintellectual property rights as section, take intellectual property rights strategy asmain point", to build the framework of Chinese enterprise R&D internationalintellectual property strategy.It plans strategy, from the reasonable selection ofthe R&D’s international innovation model and the benign construction ofinnovative network, for our country’s R&D international intellectual propertyinnovation development. It designs the implement of the business secret protectionstrategy of our country’s enterprise R&D internationalization from self-protectionand judicial relief. From the value of intellectual property development and legalprotection, it provides with an overall plan on the protection strategy ofintellectual property of our country’s enterprise R&D internationalization. Itmainly discusses the multiple directions of legal theory and practice operation onprosecution and the responding strategies of Chinese enterprises in theinternationalization of intellectual property disputes in the R&D.
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