Research On Coastal Tourism Industry Eco-innovation And Its Evaluation In China

Coastal tourism industry refers to the coastal zone, sea island and all kinds of natural and humanistic landscapes carried out based on the tourism management and service activities. Coastal tourism industry is a comprehensive marine industry, marine economy is a pillar of strength, it is based on the basis of the natural landscape, is one of the fastest growing areas of modern tourism. Coastal tourism industry eco-innovation is encountered for the current coastal tourism development bottlenecks and constraints is presented, with the purpose to evaluate eco-innovation level and efficiency of coastal tourism regions, analyzed the existing problems, in order to ease the tourism in coastal area caused by population pressure, environmental pollution, waste of resources and infrastructure requirements and other issues.Based on the analysis of the inner reason the bottleneck of the development of coastal tourism industry in our country appears and interdisciplinary identity, introducing the concept of constructing the frame of Eco-Innovation of coastal tourism eco-innovation theory, research category of development path definition of coastal tourism industry eco-innovation and evaluation system. Clearly there is interactive collaborative relationship between eco-innovation system of coastal tourism industry and economic, environmental and social three subsystems. On the basis of our country coastal tourism industry eco-innovation foundation and ability was assessed by constructing evaluation system of coastal tourism eco-innovation, and carries on research on coastal tourism industry eco-innovative production and management and operation mode put forward more advanced production management and operation structure and management method. By drawing on the rich countries of the European Union in eco-innovation of scientific research and technology promotion experience, provide the scheme for coastal tourism industry in China in the design and construction and transformation and upgradingQuantitative analysis of the present situation and the development situation of China’s coastal tourism industry eco-innovation economy, environment and social three subsystems, found in coastal regions of China’s cities, urban infrastructure construction of a high level of area, such as Guangdong, Jiangsu, Liaoning, Tianjin provinces. The economic strength and the degree of development of this area is relatively mature, a collection of advanced science and technology strength of our country and the excellent talents, eco-innovation activity was. This series of advantages is an important foundation of coastal tourism industry eco-innovation of sustainable development.Summarize and analyze the existing coastal tourism eco-innovation index system and evaluation model, construct the evaluation index system of eco-innovation level of coastal tourism industry,4 level indicators composed of the target layer, system layer, layer and index layer. System layer includes ecological innovation system of coastal tourism industry 3 sub-systems; index layer contains 32 statistical indicators. To determine the index weight by using entropy method to calculate the coastal tourism industry eco-innovation comprehensive level index, using the clustering method will result into high, medium and low three grades, the results show that:the discovery by comparing the environment system and economic system, the economic development of coastal tourism industry is achieved at the cost of a large number of consumption of environmental resources. Coastal tourism industry development needs the introduction of environmental friendly technology and mode of development to achieve future development; From the analysis of space,11 coastal provinces of Guangdong, Tianjin, Liaoning, Jiangsu in the evaluation of eco-innovation level at a good development trend level.The evaluation of eco-innovation efficiency in coastal tourism industry by construction includes economic, environmental, social three subsystems in the 8 input indicators,7 output indicators of efficiency evaluation system, the data envelope analysis method based on the introduction of Malmquist model, index data on coastal tourism industry eco-innovation system and each subsystem is used to measure the degree of coastal tourism industry, get the eco-innovation system and the sub system of Malmquist productivity and its decomposition characteristics. The overall productivity index fluctuated, the average value of coastal tourism industry eco-innovation system Malmquist productivity basically is on the rise, change trend and Malmquist productivity pure technical efficiency, technical efficiency, technological change and scale efficiency decomposition index consistent with the results:11 coastal provinces of eco-innovation efficiency increase, but the development trend and distinct regional differences, including Liaoning, Tianjin, Hebei, Guangdong in 2004-2012 years in the eco-innovation efficiency of high level, Hainan province has been at the lower levels.Through the analysis of the level and efficiency of the evaluation results, provides planning basis for coastal tourism industry ecology technology innovation make the ecological innovation level, eco-innovation efficiency to provide reference to the design of coastal tourism industry eco-innovation production. According to the results of the assessment in accordance with the "level-efficiency" grade combination classification, proposed including the promotion of development type, upgrade development and regulation reform of these three types of coastal tourism industry development planning countermeasures.