Enterprise Investment Strategies

This paper is the research about the enterprise investment strategy. The major content is the theory of the enterprise investment strategy and the way of laying down it. The paper is divided into 4 parts: Introduction, theories, analyses and practicalities.In the section of introduction, this paper firstly confirms the definitions of the two basicconcepts - the enterprise investment and the enterprise investment strategy, secondly, provesthe role, the position and the content of the enterprise investment strategy, thirdly, explains the main contradiction and its aspect of current enterprise investment, the relation between the major aspect of the contradiction and the enterprise investment strategy, finally, critics the negative influence of the planning economics on the enterprise investment theory.In the section of theories, through the research about The New Classical Enterprise Investment Theory, The Modern Enterprise Theory, The Industrial Organization Theory and The Strategy Management Theory one by one, this paper has refined the major viewpoints about the enterprise investment strategy, and with which set up the frame of enterprise investment strategy theories. The frame of enterprise investment strategy theories set up in this paper consists of two parts, one is the theories of the enterprise investment strategy and its positioning, and the another is the theories of laying down an enterprise investment strategy, each of these parts contains different sub-theories and viewpoints. The frame of enterprise investment strategy theories can be used as a tool kit of enterprise investment strategy practice.In section of analyses, this paper focuses on the factors of affecting enterprise investment strategy and the mechanism of the factors that affect enterprise investment strategy with The System Theory, some important conclusions are found as following: there are three main factorsthat affects enterprise investment strategy - demand factor, supply factor and goal facto; theinfluence on enterprise investment strategy from environment that enterprise exist in respectively embodies on the three main factors; the environment affects enterprise investment strategy through the three main factors instead of directly; the point that the three main factors act on enterprise investment strategy at is the strategic function of the enterprise investment strategy; the corresponding relation between the three main factors and essential factors of the course in which an enterprise investment strategy is laid down is: the Organization Form and the Relation of the Agency By Agreement affects an enterprise investment strategy through the form of essential factors of the course, the demand factor, the supply factor and the other parts of the goal factor affects enterprise investment strategy through the method of essential factors of the course, Andthen finds out two issues of laying down an enterprise investment strategy - the form and themethod.In the section of practicalities, by using directly the conclusions reached in the last section, this paper develops the solution for the two issues of laying down enterprise investment strategy--the form and the method. To counter the form, the solution is to adopt EVAs to the enterprise in our country so as to improve the enterprise investment strategy by reasoning the Relation of the Agency By Agreement; to counter the method, according to the basic principle of economics, this paper creates a kind of new method of laying down an enterprise investment strategy:" demand--supply method".