Green Enterprise Competitiveness

Green means that economy development is friendly to environment and health, and that the future is not worse than now. Since the idea of sustainable development was put forward, the increasing green consciousness has made economy development of the world go forward in a greener direction. The green economic trends will affect the management and competitions among enterprises. The competitions among corporations are based on the green under the influence of the stricter and stricter green standards.The green firms are not competitive because the current system vindicates traditional development pattern, and the company which accords with it will get competition predominance. The way to enhance green competitiveness of a company is to change the traditional development pattern into the sustainable development pattern through system rebuilding first. Then an enterprise which is based upon the new systems can acquire competitive advantages through the innovation of green technology and new competitive strategy.After analyzing traditional development model and sustainable development pattern and comparing their economic goal, measurement way, economic policy, environment problem and its resolving way, this paper considers that the sustainable development pattern itself is the method to settle environment problem which is resulted by traditional development pattern. The differences in environment costs, technology choices and production characters between the enterprises which are on the traditional development model and which are on the sustainable development pattern are compared analytically. The company on the traditional model which has institutional advantage do not pay all environment cost resulted by itself. And that is why the green company under the sustainable development pattern has no competitiveness. At the same time, the relations among green production, green technology and green competitiveness are explained.The theory pattern for analyzing green competitiveness of company is presented in this paper. Namely the enhancement of the green competitiveness of company roots in the system rebuilding and the innovation ability of company itself. System rebuilding principally materialize that the government establishes and consummates the policies and rules of law which is in favor of sustainable development. The obstruction of sustainable development is that the limitation of system innovation and technologyfailure, public policy failure, market failure. Then based on the market economy principle, The policy suggestions which are based on the market economy principle consist of the following parts, green tax system, the system that production has all the responsibility to the environment impact for life, the trading permit system of resources use and the green obligation for company financing. For itself, by means of turning the linear value realization model to the circular value realization model, a company can not only enhance its innovation ability, but also make good relations with consumers, providers, the other firms and the policy constitutors, etc. That is to say, an enterprise improves its competitiveness through two aspects: enhancing strength itself and optimizing the outer condition.As a whole, the traditional development pattern which is characteristic of what the increasing outputs are at the expense of resources and environment is yet the primary pattern in Chinese economy. Under the macro-condition of being leaded by traditional model, the rule of law and economic policy do not have enough prompting ability to make enterprise bring environment losing into managing strategies and development plans, those make the green competitiveness of Chinese company not only be much lower than the developed country, but also lack competitive superiority in the market of our own. This paper suggests that the green competitive ability of companies of our country will be advanced through reforming tax policy, industry policy and sticking to the stratagem of sustainable development. To establish a uniform...