Study Of Green International Competitiveness Of Chinese Enterprises

The rapid development of human society has given up people's living environment. With the global environment is becoming worse, more and more enterprises strengthen their competitive power with the environmental factor. Nowadays, enterprises' competition has diversified in form. The international competitive green power is becoming the important component part of enterprises' competitive power.China's entry to WTO gives enterprises broad prospects. Besides, enterprises meet a greater challenge in international competition. Due to overemphasize developing speed, destroy resources and lack related laws and policy, green supply is inadequate to meet the demand. Chinese enterprises can't compare with developed countries' in international competitive green power.To strengthen enterprises' international competitive power and adopt a correct attitude towards environmental protection, it's necessary to make a serious study on the relations between environmental protection and competitive power. So far, the basic research is very few on how to improve the international competitive green power of Chinese enterprises.The paper begins with the background of green power and creatively gives a new definition of international competitive green power which includes many factors, such as green design, green technology, green manufacture, green management, green culture, green products, green package, green sale, green trade. Then the author analyzes five factors that influence green power, including leader of enterprise, culture of organization, public pressure, market power and technology. To improve enterprises' green power and obtain living space in increasingly intense market competition, it is necessary to implement green strategy for Chinese enterprises. All of these theories foreshadow the following measures. On the basis of exploring the present condition andrestrictive factors of green strategy, the author points out that compared with developed countries. Chinese enterprises have lower green powers. At last, the author comes up with a series of effective measures from macrocosm and microcosm. For one thing, to create favorable external conditions, China should insist on implementing sustainable development strategy and utilize the form of law, economy and so on. For another, Chinese enterprises should pay more attention to the improvement of green power. In these measures, there are some useful suggestions that will benefit the departments and enterprises concerned. In the paper, the author makes use of the comparing analysis method, iogic analysis nieihod. and systemic analysis method.