Research On Product Innovation And Sustainable Development Of Enterprises

The paper discuss the correlate content of the product innovation deeply, looked the enterprises' sustainable development as the final stay point, explains the function mechanism of the former to the latter and the importance of the product innovation to the enterprises' SD by using a lot of examples. Aiming at the problems existed in the course of the enterprises' product innovation, the paper put up with the corresponding measures to solve.The paper encircle closely the pattern and static of product innovation, we put up the new pattern-the consumer innovation and the product plat form innovation pattern, and the new tactic-the durative one; the process and time, introduce the best opportunity of the product innovation and the enterprises' SD; the new trend-green product innovation (especially the evaluvating system of it) and so on, they are the most important and the most tough-minded. Discussing the approach of using for reference by comparing Chinese enterprises with the foreign ones.The primary fruits of the paper are the followings: linking the product life period and the selling model to get the best opportunity of the product innovation; especially the evaluvating system of the green product innovation; and sum up the existing theories-embodied by the new pattern and static. The shortage of the paper is the introduction theorization of the durative product innovation's process, and need to be deepened more.