Research On Basic Theory Of Professional Basketball Market And Current Situation & Countermeasures Of Professional Basketball Market In China

Professional basketball market refers to the combination of production, exchange and consumption of the products for basketball competition which consists of three key elements, namely, principal economic body (owners, operators, athletes, coaches, judges, brokers, and government, sponsors, advertisers, television relay organizations etc.), economic object (with basketball competition as the main product), and effective demand. This is the most active part of the entire basketball market, the cultivation of which will help enhance the development of the entire basketball market in our country.The aims of this research is to have a thorough understanding of the current situation of professional basketball market in our country and the mam existing problems, probe into, as per specific situation of our country and characteristics of professional basketball, countermeasures for further development of the professional basketball market, and provide scientific theoretic basis and reference for the development of professional basketball market in our country.The main results of this research: 1.There have been four phases in the development of NBA -initiation, consolidation, development and maturity. In each of them, NBA professional basketball has, from beginning to end, taken the market as prerequisite and followed the principles of market economy. In response to needs of the market, it has been perfecting its own management system, innovating on means & modes of operations, expanding its market ranges, and establishing the market development mode of professional basketball with its own characteristics. It has accumulated the following major experience: (1) Professional Association, a special operations organization in market economy: (2) Special policies, laws and strict ordinances & regulations that ensure rapid development of NBA; (3) Establishment of close cooperative relations with media and well-known enterprises;(4) Excellent management/administration talents. 2.The general operation mode of professional basketball market is to focus on satisfying various needs of audiences, raise the quality of competition products and activate various factors in the professional basketball market, in order to fully cultivate the professional basketball market under environmental guarantee of the management system established in accordance with laws of market economy. 3. At present, the political and economic conditions for development of professional basketball are primarily available in our country. The direction to profession and market of sports is an important component anil a must in deepening the reform ol sports system in our country. It is an inevitable outcome of the political andeconomic reform in our country as well as an inexorable trend following the general circulation of international competitive sports. The current growth of national economy, the substantial increase of actual income and savings deposit per capita for urban residents, and the continual increase of cultural and recreational consumption in our country have in combination provided the basic market conditions and economic foundation for the development of professional sports. 4. The "Double-System" management mechanism currently employed in the administration of professional basketball in our country is not quite adequate for its development under the market economic system. It is, in fact, a main obstacle that hinders the healthy operations of professional basketball market in our country. The difference in understanding of operations objectives of professional basketball between the State Basketball Administrative Center and professional basketball clubs has led to contradiction in distribution of benefits between them, which restricts the reform of professional basketball management system and adversely affects, to a certain extent, further development of professional basketball market in our country. 5. Since the current operational means of professional basketball in our country is primitive and simple, most clubs are not satisf...