| After nearly 60 years of development, NBA has become one of the world's most influential sports organizations. Owing to so many super basketball stars and exciting race scene, NBA is attracting hundreds of millions of viewers and the fans across the world, giving a impetus to a few billions of people involved in basketball. Clearly, the success of professional basketball market does not only mean an access to the huge economicbenefits, but the help with which the level of basketball will be raised and basketball popularized into public. With NBA's impetus, countries with higher levels of basketball have embarked on a career path, and professional basketball and commercialization have become a worldwide trend.China's basketball had experienced ups and downs in more than 50 years of history since 1949, but still a growing sport, especially after reforms and opening up, China's basketball, both men and women's, has increased significantly on the technical level, making historic breakthroughs .Women's got NO .2 in international basketball campaign and men's listed in top-8 .The mass basketball also began to take shape. In 1995 ,cooperating with the International Management Group (IMG), we put forward a reform in basketball system, bringing along the establishment of professional basketball and its industrialization. The 10 years of reform injected new vigor and vitality in China's basketball, showing a broader prospect for its development. In order to better the development of China's basketball industry, raise the level of basketball in China, we had to exert a study on the status quo of NBA and china's basketball and on the comparison between many factors in its operation. Through the data collection, we focused on the analysis in professional basketball management system, professional basketball club, contest Management structure and marketing strategy ,putting forward some special laws effecting the success of NBA basketball market, which merits our reference and study.
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