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The Study Of Competitive Strategy For Normal Universities And Colleges

Posted on:2006-08-12Degree:DoctorType:Dissertation
Country:ChinaCandidate:J B XueFull Text:PDF
GTID:1117360152987032Subject:Technical Economics and Management
Abstract/Summary:PDF Full Text Request
This dissertation focuses on the competitive strategy for the Chinese normal universities and colleges, which are under the transition of financial and managerial modes, and seeks for the methodology innovation of the management of the Chinese institutions of higher education.First of all, on the basis of the discussion about the strategic effect of the 21-Century Plan of the Vitalization of Chinese Education by the government, this dissertation analyses the competitive situation within the field of higher education, advances the topic about the competitive strategy of the normal universities and colleges, clarifies the significance and the aim of the research, gives a summary of the relative researches, and puts forward the content, the methods and the outlines of the research.Secondly, on the basis of the analysis of the organizational attribute of the institutions of higher education, an exploration is made into the similarity and the difference of the strategic management between enterprises and institutions of higher education. By analyzing the feasibility of the application of enterprise strategic management theory and methodology in the management of the institutions of higher education, the dissertation continues to discuss the inspiration from the theory of enterprise management on the part of the study of competitive strategy for normal universities and colleges, and to make a pre-designing of the structure and principles of the research.Thirdly, on the basis of the analysis of the product property and the market regularity of normal universities and colleges, an application framework is made about the environment analysis, resource and competence analysis and competition analysis, about the principles to make the strategic mission and goal, about the modes of basic competitive strategies, vocational strategies and administrative strategies and about the methods of strategy implementation and strategy control.Fourthly, to put the above theory and methods into practice, the dissertation takes Yancheng Teachers College as a specimen. On the basis of the analysis of its external environment and internal factors, a specific design of competitive strategy is made for Yancheng Teachers College, including the strategic mission, the strategic goal, the important vocational strategies, the administrative strategies and the methods of strategy implementation and strategy control.Finally, on the basis of above discussion, a summary is made about the organizational attribute of the institutions of higher education, the product property and the market regularity of higher education, and about the theory and methods of the competitive strategy for normal universities and colleges. Meanwhile, by pointingout the innovative and defective factors of this dissertation, a prospective view is made about the further researches.
Keywords/Search Tags:strategic management, management of the institutions of higher education, competitive strategy, normal universities and college
PDF Full Text Request
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