Research On The Social Capital In University Development

Since the 20th century world politics, economy, culture, science and technology has undergone tremendous changes, countries around the world are constantly tend to be controlled by the non-flexible attitude, guide and encourage the growth of university itself and market forces, emphasis on the unification of the plan adjustment and the market competition in the allocation of resources. Under this transformation tendency, the University's resources gradually intensified competition. The university organization must consider how to obtain more valuable resources in the competition, as well as how to more effectively use limited resources to create more value. The paper is the superficial and beneficial attempt of analysis university development with social capital theory.From the relationship between university and the society to see, the university have experienced overall whole existence—individual existence—symbiosis existence of three stages. As a symbiosis existence organization, university need to constantly learn from the social system, exchange and feedback all types of resources, meanwhile it must adhere to the"Entity—Relations"thinking, need to focus on the accumulation and use of social capital, need to realize oneself with system's synchronized construction and harmonious paragenesis, so as to make the progress unceasingly.From the"organization"point of view, the social capital of university is the organization internal and external's academic connection network as well as the ability of obtaining resources and developing through the relational network. With the development of higher education popularization, marketability, internationalization, social capital will become the actual source of competitive advantage.University organizations planning and development of social capital, both can be valuable resources, through the strengthening of relations between the network and enhance the cohesion of the University of organizations to form the effective allocation of resources within the path, can remove in part the malpractice which the bureaucracy brings, promote the organization interior to form good harmonious atmosphere; and can promote the exchanges and contacts between the university and other organizations, broaden the sources of information channels, to promote understands and trusts mutually, expansion of the University's academic field, may be effective to promote personnel training and upgrade the level of scientific research and improve effectiveness of social services, thus promote the development of the university.Structure,Action and Trust are the key factors that affect the university to accumulation and use the social capital. As a rational, self-development actor, university can develop itself under restraints from structure of social capital, meanwhile can enlarge its social capital through efforts.The academic relation network is the structure foundation of university society capital. Its micro structure is related by the academic characteristic of the university. Its macro structure is affected by three factors: the position in the higher education system; the relation between the higher education system and government, market; the culture and education tradition etc.The society capital action is the key factor to accumulate and make use of the academic relation network to acquire value resources. The motive of action is to seek the valuable resources inside and outside of organization, which formally displays for the relation between the university and the other organization, In essence it is the resources exchange between social environment and university. The key factor to activity success lies in the university's academic depth of university own. Therefore, the action of social capital is helpful to achieve unification of obtaining the resources outward with to develop the academic inward. In the activity of society capital, the president has the decisive function. The importance of the university president is to plan and develop the society capital of university organization.Trust, exchange and interaction in cooperation are critical for university organizations to maintain internal and external relations. The trust of university is based mainly on academic trust. The academic trust is not only the core essential factor of the university social capital, but also the cornerstones of health organizations. The academic trust contains based on system's trust and based on the prestige trust. At present, the main trend of the university organization change is to concern and develop the prestige based on long-term cooperative. However, since Chinese expansion in higher education, the university's whole public image and prestige have showed declining trend. Therefore, the reconstruction of the social capital of colleges and universities, the remodeling university's image, already became the urgent matter of higher education development.University development is not just the scale of expansion and growth in the number of the changes, but also is the value-oriented results. The questioning of the value of university development is throughout the whole process of university pursuit of endless excellence.