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Reasearch On Software Enterprises Business Model Innovation

Posted on:2012-12-12Degree:DoctorType:Dissertation
Country:ChinaCandidate:X X WangFull Text:PDF
GTID:1119330335455281Subject:Business management
Abstract/Summary:PDF Full Text Request
Business model is becoming a useful concept and analysis tools since the late of twentieth century, it is directly related to the profits of enterprises and it may affect the survival and development of enterprises. Research on the business model can help managers built a new analysis framework to facilitate more accurate understand the trend of new economic and business competitive environment. In recent years, more and more managers began to put the business model innovation as the important direction of their innovation activities. Software industry is a constantly change and innovation industry, it has obviously trend to network orientation, service orientation and openness orientation, many enterprises have gradually realized the necessity of business model innovation and take action. Based on built an analysis framework of software enterprise business model innovation, this dissertation studied the driving forces, innovation procedures and innovative performance of software business model innovation.Firstly, this disseratation summarized the existing research related business model and business model innovation, introduced the definition of business model from the perspective of system, value creation, business logic and holistic view, compared the different understanding and descriptions about the elements of business model, then reviewed the existing research from the aspects of driving forces, innovation approach and Implementation of business model innovation, finally pointed out that the is to contribution and drawbacks of existing research. Based on this, this disseratation established a framework of business model and business model innovation.In order to understand the characteristics of software enterprise business model, this dissertation introduced the international and domestic software industry development process from the perspective of business model evaluation and got the conclusion that: most of software enterprise business model innovation is Incremental Innovation, and the new business model is often as a complement of existing business model rather than replace it; Since both the initial investment and entry barriers are low to start up a new software business, but it takes a long time to get the trust by users, thus a new software business model may attract a large number of imitators and people can see many enterprise adopt the new business model in this early period.After analysis the characteristics of software enterprise business model, this dissertation collected data by using questionnaires investigation and tested the hypothesis related software business model innovation driving forces by using multiple regression analysis. The result shows that entrepreneurship and market demands are two main driving forces to drive the software enterprise business model innovation; environment is also an important driving forces, but it depend on the size of enterprise; Interest, technical Innovation and competition are not the important factors to promote software business model innovation directly. In addition, the empirical results show that external driving forces do have the affect to internal driving forces in the progress of business model innovation.Moreover, by importing grounded theory with case study qualitative research method to explore the business model innovation of 800APP and UFIDA, this dissertation got the elements node of the business model of those two enterprises, identified business model innovation time point base on the evolution of the elements node and draw the pictures of the elements node by using the tool of Pajek, finally established innovation phase model of business model innovation based the case study of 800APP and UFIDA.In order to evaluate the performance of business model innovation, based on the Balanced Score Card and considered the characteristic of the software business, this dissertation designed the performance evaluation system for software business model innovation from the perspectives of value proposition, value creation and transfer, value realization and potential for growth and used the grey hierarchy synthesis method to evaluate the software business model innovation performance.Finally, this dissertation summarized the main content and innovation points and pointed out the future orientation in business model study.
Keywords/Search Tags:Business model, Innovation driving force, Innovation phase, Innovation performance, software enterprise
PDF Full Text Request
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