Research On The Intellectual Property Strategy Of IT Enterprises In China

In knowledge economy era land and plant equipment and other tangible assets are getting less important. Algorithm, formula, goodwill and other intellectual assets continue to highlight. Intellectual property refers to rights holders owning their creative intellectual labor of the possession, use, dispose of the rights and benefits, legal protection for individuals and businesses to protect their intellectual assets. A great market to open competition for resources with the intellectual property rights, intellectual property management and operation of the increasingly prominent role in the business. In the knowledge economy competitive advantage will be mainly from the effective development and management of intellectual property resources targeted to develop the appropriate intellectual property strategy to enhance the international competitiveness of China’s enterprises, to accelerate the pace of development has an important role. The ultimate goal of corporate intellectual property strategy is to enhance market competitiveness, and ultimately the economic efficiency of enterprises. Companies need to develop intellectual property policy framework of corporate intellectual property strategy to take necessary measures, methods and strategies to form the basis of corporate intellectual property strategy.China’s IT enterprises belong to high-tech industry sector. Compared to the large foreign IT companies China’s are overall in low level, weak technological base and inadequate financial support at a disadvantage competition in the market. Therefore how to scientifically formulate and implement intellectual property strategy to cope with the challenges of the market in order to protect the healthy and rapid development of enterprises is the urgent needs of IT companies in China. First they should establish its own intellectual property system and gradually develop the intellectual property strategy. In the chain background "technical standardization-standard brand-brand market", China’s IT enterprises should integrated operational patent, copyright, trademark and commercial secrets and other intellectual property assets and give full play to the talent incentive measures. Intellectual Property Strategy in the starting point, high level, the fight for competition in the market dominant position to achieve sustained and rapid growth for the enterprise.This paper used theory and case studies to research methods. of IT enterprise intellectual property and corporate strategy, Writer summarized the general pattern of IT companies in China Intellectual Property Strategy by SWOT analysis. Kingsoft as the largest software vendors domestic its development process witness the course of China’s IT enterprises intellectual property. The study research every intellectual property assets of Kingsoft from the Chinese patent network, the China Trademark and Copyright Center carried out a detailed analysis of the course of development of Kingsoft’s intellectual property and content poined out that the intellectual property strategy of enterprise development is an important part of the strategy. Kingsoft intellectual property system and the responsibilities of corporate intellectual property departments described the importance of the implementation of intellectual property rights from the organizational structure. Finally the study made the outlook for further corporate intellectual property strategy and pointed out the inadequacies of this study.