Introduction To Electronic Commerce

As a feature in the age of 21th century, E-commerce is becoming a management technique with global and strategic meaning, which brings new and great challenge and opportunities to the society. It has been worked as an important strategic policy in national economic and social development to advance its application, accelerate the technical reform and innovation of our traditional industries, drive the development of industry with information technology, utilize the advantage of mature technology and realize the rapid and span development in productivity.E-commerce indicates informatization and network-rization of firm management process and activities. It has been researched widely, mainly including the law and feature of corporate management in network environment, the theory and technology ways of utilizing E-commerce, the requirement of law and society environment and the strategy and tactics of developing e-commerce. In order to describe the main related content systematically, the paper's clues is tied on commercial activities in Internet environment with the content of internet marketing, negotiating, purchasing, dealing with order and logistics in e-commerce activities.The paper includes eleven chapters in three parts. The first part is the foundation, which mainly introduces the beginning, development, basic concepts and work mode of e-commerce. The second part is the practice, which systematically describes its working process, involving network marketing, exchange negotiation, payment, order dealing, and logistics. The third part is the technique and environment, including the requirements of techniques, and society management mechanism of carrying out e-commerce. The main contents are internet technology, security technology, system developing technology, and the construction of laws and regulations.The paper widely absorbs research achievements both home and abroad, and also pay great signification to form our own features. First, incorporating theory and practice. Except theory knowledge and technique foundation, we carefully selected many cases and had an detailed analysis to their benefits and costs. The cases are selected from different fields and most of them came from home. Second, the content can reflect the latest research achievements. We read lots of papers in selecting cases and incorporated his latest research results so as to merge it reasonably and scientifically into this book and try to reflect the latest achievement and development of E-commerce. Third, we pay great attention to incorporate other subjects such as information technology, management science, economics for the reason that E-commerce consists of many subjects, to comprehend trade process from information technology perspective and to comprehend the value of it from running and management perspective.