Study On Demonstration Of Quality And Safety Of Agro-Products Based On The Farming Household's Production Behavior

Quality and safety of agro-products is the cornerstone of guaranteeing human life health and improving human life quality and therefore becomes the important part of public security of individual government. With the economic globalization, the speedup process of industrialization and urbanization and strategic adjustment of agricultural structure, issues of quality safety of agro-products are becoming increasingly prominent, which affect not just people's physical health but influence the elevated agricultural competition power of China and the household's income. This raised critical concerns and hot debating from the whole society. Households are the main body of agricultural production and management as well as the major supplier of agro-products and they also playa fundamental and critical role in the safety of agro-products from the whole country. Therefore, so it is of great importance to investigate the production behaviors of the farming households.The paper puts an emphasis on the effect of farmers' production behaviors on the quality and safety of agro-products under certain technology, market and governmental regulation factors using the theory of household behavior, market failure and governmental regulation by taking rice production in Jiangsu province as an example. The survey questionnaire was conducted including household's current state, cognitions on rice quality and safety, safe problems and main problems of market failure and governmental regulation during rice production. This research presented a detailed and systematic description on overall characteristics of households from three regions of southern, middle and northern area of Jiangsu province during rice production. And Logit modeling was applied to quantities analyze factors influencing household's production of safe agro-products. On its basis, the countermeasures were proposed to ensure the safety of agro-products suitable for agro-products reality in our country. The main results were as follows:1, The paper analyzed the effects of household's self- characteristics, their cognitions toward safe agro-products, techniques supply, market factor, organization mode and governmental regulation on the production of agro-products by applying the theory of behaviors economics, market failure and governmental regulation and thereby, constructed the general theoretic frame of the research.2, Quality and safety problems of agro-products was integrated and involved in every process; and aspects. In this case, governmental regulation shows its critical role in the works including base environment renovation, chemicals management, laws and rules establishment, quality standards establishment, safe agro-products certification, information services.3, Technology is the predominant factor regarding to quality and safety of the agro-products. And advanced production technology provides a solid base for the household's production of safe agro-products. It is highly demanding to produce, safe high-quality agro-products than normal one, specifically for the support of key production technology including good anti-insects variety and supply of high performing and low toxicity pesticide. The innovative techniques available to household are still not enough for the rising demands for agro-products, which is high costly but poor effect. Technical service is also necessary for the production of high-quality of safe agro-products, which was influenced by serving level, maturity of technique itself, household's scientific quality and safe cognition. Studies indicated that agro-technical sections, company, basement, book and medium were good for the effective spread of the technology.4, The cognition level and self scientific quality of households directly affect the production of safe agro-products. The higher the cognition levels, the safer the production behaviors. Improving scientific quality of households is also beneficial to promote safe production of agro-products. Comparing with the householder with elementary academic level, the production behaviors with the high school were safer. Results illustrated that these households with lower than high school level constituted a big majority of households receiving questionnaire. And elevated education is also helpful to raise the recognition capacity of the safe production of rice and strengthen social liability.5, household's production behavior is closely associated with its organization manner and the cooperative body favored the safe production of the households. Among all production manners, the mode of cooperative body plus individual households is the best way to increase safe production and followed by 'enterprise plus farmer' and self-determination manner comes the last. This indicated enhancement on innovations on production manner is able to regulate and guide safe production behaviors of the households.6, Dueto variations on economic level and the degree of household's specialization, safe production behaviors of households exhibited difference among various regions and the safest was in the north of Jiangsu, followed by middle and south.7, The degree of job-time also affected the safe production manner. The results indicated the households with the agriculture as the main job showed highest safety in safe production behaviors, and then followed by absolute farmers and the farmers with other work as the main job for the reason of the interest.8, On the base of confirming the factors affecting the safe agro-products production and borrowing the international experience on the production and management of safe agro-products, the controllable countermeasures were proposed mainly including strengthening the publicization of scientific knowledge and technical training of quality and safety agro-products production, enhancing technology study, development and fruit demonstration and extension of quality and safety agro-products production, intensifying governmental regulation, regulating safe production behaviors of the farmers, perfecting laws and rules of quality and safety of agro-products, establishment and perfecting information system of quality and safety of agro-products, strengthening organization innovation of quality and safety of agro-products production.