Research On The Survival And Development Of Micro-enterprises

In developed countries such as the EU, micro-enterprises with less than 10 employees accounted for 93.2% of the total. On economic integration in the market and knowledgeable day, there is a change in exchange that enterprises and resources associated with the external environment. Enterprise screening of a chance of survival, hunting information, the ability to enhance coordination of resources strenthen. The minimum size of the business has also undergone a change, the role of micro-enterprises in socio-economic life receives further strengthening. Whether it is in developed or in developing countries, a large number of micro-enterprises, to contribute to the strong economic growth, and the many areas absorbed by employment, is not available in other types of enterprises.Judging from China's national conditions, the traditional guiding principle, the idea of development on large enterprises, can't solve the increasingly serious problem of unemployment. Meanwhile, Zhejiang's economic miracle tell people: the micro-enterprise managed by a family is the people's favorite venture way. There must be an inherent reasonableness because the micro-enterprises can struggle to surviveas in terms of technical progress as the smallest business organization and the most simple structure of the organization. Therefore, exploring the internal mechanism of growth and behavior characteristics of micro-enterprises, and to design micro-enterprise development measures conforming to China's national conditions, is of great significance in promoting coordinated social and economic development in China. On the survival and development of micro-enterprises, the paper is divided into seven chapters.Chapter 1, Introduction. In the context of this thesis, some of the main topics, the literature review, research methods and research framework, as well as major innovations, The shortcomings and difficulties raised. In a market economy, enterprises of different sizes have different means of subsistence. Large-scale enterprises, especially transnational corporations on a global scale can achieve the effective allocation of resources and form a global production network division. Small-scale enterprises can use their speed, agility advantage to capture market opportunities. achieving the changes in competition from the "big fish eating small fish" to "fast fish eating slow fish". In the process of China's economic development, reform of state-owned enterprises is not very satisfactory. In contrast, micro-enterprises have sprung up and become an important force in promoting regional economic development. Internationally, the developed countries have put forward the concept of micro-enterprise early, and drawing support and encourage policy. Analysis from our country, the study of the micro-enterprise had not yet completely come into the theoretical vision.Chapter 2, Implycations and the features of micro-enterprises. From the analysis of the origin and evolution of enterprise perspective, this part analysed the development and evolution of micro-enterprises, discussed the nature of an enterprise. According to the theoretical papers on the content of micro-enterprises exposition, this paper established criteria for the classification of micro-enterprises and take the enterprises below 10 employees as research object. According to the development track of micro-enterprises in the real economy, and explained the features of micro-enterprises.Chapter 3, The survival mechanism of micro-enterprise. Enterprise is specific organizational forms of the allocation of resources under certain conditions productivity, as well as a specific form of socio-economic relations. Only from the contradictions between productive forces and relations of production, can we truly grasp the nature of the enterprise and understand the reasons that enterprises exist. From the two dimensions of the productive forces and relations of production, this chapter demonstrated the survival mechanism of micro-enterprises.Chapter 4, Micro-entrepreneurs-analysis on capable of enterprise. Labor is the first factor of Productivity, Improving the management level of hotshots, is an important way to promote local economic development. People wish for changes when they are poor, and long for hotshots when wish for changes. Stiglitz consider that developing countries is less developed due to a combination of factors, such as inadequate supply of economic factors. But the lackest resoures is genius and entrepreneurs that will be able to participate in market competition. There is a big difference between genius and entrepreneurs, bringing in a large number of genius will promote economic development, But if the entrepreneurs can't achieve change smoothly, it will hinder the economic strength of the upgrade. By review of entrepreneurs theory, this chapter difined the meaning of genius and make a comparison between features of genius, and finally elaborated on the difference between genius and entrepreneurs and bring up a path of genius changing into entrepreneurs.Chapter 5, The fostering of the competitiveness of enterprises. If micro-enterprises want to have their own competition, it must reflect advantages of flexibility and adaptability of small-scale enterprises. Micro-enterprises should form their competitive advantages on three fields: survival way, organizational design, and technology options. By seeking ways to survive in collaboration with large enterprises relying on the funds and technical support of large enterprises, and numerous micro-enterprises gathering' in the region to resolve their inferiority. In business organizations, through interpersonal communication with employees and consumers, to form a close relationship to resolve the shortage of high-level body of enterprises. In the choice of technology, micro-enterprises should take the "adapative technology" as a benchmark for the choice of technology, and by choosing "the applied technology" of the end of the market and the standardized technology, to innovate the proprietary technology which have an important impact in labor-intensive industries and then to enhance their competitive edge.Chapter 6, The evolution of micro-enterprises life. This chapter emphasized that the motivation for entrepreneurship is the driving force for the enterprise and key to the birth of micro-enterprise. Different from other enterprises, micro-enterprises have their own unique stages of life, in general, enterprise scale reverses with its life, that is, the smaller the size, the shorter its life. This chapter exposes the unique stages of micro-enterprises and traps exists in various stages of the life cycle, and bringing forward proposed Countermeasures to avoid risks.Chapter 7, Development measures of micro-enterprises in China. This chapter recalled the development history of micro-enterprises, elaborated on China's development of micro-enterprises. Analysed the development challenges faced by micro-enterprise, put forward a development concept of micro-enterprise. And through the real survey of development mode of micro-enterprises in Jiangxi, take the economic zone gathing micro-enterprises of Datang Town Socks in Zhuji City, Zhejiang as representatives, and to conduct comparative analysis...