Research On Evaluation Models Of The Robustness Of Enterprise Business Ecosystem

The competition among enterprises is transformed into that among the enterprises' business ecosystems, in the complicated and changing social-economic environment. To build up a highly robust business ecosystem is important not only for a certain enterprise to increase its survival ability, but also for all Chinese enterprises as a group to improve their international competitiveness.This thesis starts with the theoretic analysis. At beginning, it has a literature review about the existing theories about business ecosystem and some summary of the concepts in and the structures of the business ecosystem, in order to establish the foundation for the deep analysis about the concepts and connotations of business ecosystem robustness. Then it has some further study on the relationship between the business ecosystem robustness, the system constitution, and the other characteristics. After that, the thesis raises the methods, procedures, and model to evaluate the business ecosystem robustness. Finally, the model is used to diagnose the business ecosystem of the Cable TV network company.The thesis brings forwards some systematic and clear concepts and constitution of the business ecosystem, and systematically compares the business ecosystem with the natural ecosystem. It uses comparison method, factor analysis, and exploratory construct model to study the generation mechanism and influencing factors of the business ecosystem robustness, and has a comprehensive design on the enterprise robustness evaluation index system, based on the study result.The thesis introduces the ideas and methods for information system risk evaluation, and generates the element model and evaluation procedure for the business ecosystem evaluation. The Fuzzy-AHP integrative evaluation model for the business ecosystem robustness is raised. It uses Delphi method and analytic hierarchy process to determine the weight of the index, and use fuzzy judgment method to decide the value of the business ecosystem robustness, so it can quantitatively examine the variety of the enterprise's business ecosystem robustness, and provides some basic data for the robustness pre-warning. This model can be used to compare the ecosystem robustness across the industries and evaluate the ecosystem robustness of one certain enterprise at a particular time.Through the comprehensive study on the existing theories of the business ecosystem, the thesis concludes that the concept of the enterprise's business ecosystem robustness must be related to the certain enterprise, because a particular enterprise shall have a definite ecological niche, no matter as a dominator, a key player, or a speculator. The robustness is determined by both the robustness of the whole business ecosystem and the enterprise's specific status. If the enterprise is not at a health or robust status, even a good ecologic environment can not guarantee the sound development of the enterprise.By the analysis on the forming mechanism of the business ecosystem robustness, the thesis builds up a logic model forming the business ecosystem robustness. The model indicates that the business ecosystem robustness is determined by the strength of the investigated enterprise, the stability of the business ecosystem structure, the core competitiveness of the business ecosystem and the ecosystem's capability of dealing with the emergence. Afterward, the thesis brings forward the business ecosystem robustness evaluation index model and the evaluation procedure.After analyzing the determining factors of the business ecosystem robustness, the thesis establishes the business ecosystem robustness evaluation index system based on the twelve aspects, including investigated enterprise's core competitiveness, its creativeness, ecologic diversification of the business ecosystem, and business ecosystem's controlling force, etc.Based on the specific characteristics of the business ecosystem robustness evaluation, the thesis confirms the effectiveness of the evaluation model by applying it in the practice of evaluating the business ecosystem of the Cable TV network company.Finally, the thesis provides some strategic solution for the Cable TV networkcompany to construct a robust business ecosystem, according to the evaluationresult.By applying the advanced theories and models abroad to the business ecosystemevaluation in the real world, the thesis combines the theories with the practices, gets some innovation, and provides some theoretical and practical guidance to the evaluation of the Cable TV network companies in China. The study can facilitate these companies to construct their robust business ecosystems, improve their operational capability and market competitiveness, and promote the industrialization degree of the Cable TV network companies further. Moreover, the evaluation model raised in this thesis has good generalizability, so it can be helpful for evaluating the business ecosystem robustness of the other kinds of enterprises.