Study On Performance Evaluation Of Enterprise Green Management

Under the background of sustainable development all over the world, green management was developed as a new management concept to adapt enterprise to the trend of economy development. Enterprise is one of the most important parts in the society, the major power for social wealth, and also the most threat to the environment. Enterprise green management in the whole staff, the all-round way and the whole course is just the way to fit sustainable development, so that enterprise can achieve the coordinative development of economic benefit, social benefit and environmental benefit.That the dissertation researches on the performance evaluation of enterprise green management is an important work to achieve green management all-round and enterprise and social sustainable development. Performance evaluation is the most important power and the powerful backing of enterprise green management. The regular and scientific performance evaluation for enterprise green management can not only ensure its right direction to go forward, but also help it find the gap and deficiency, and make big strides forward. So it is most important for it to make performance evaluation for enterprise green management.First of all, this dissertation carries on the basic theories of modern management, environmental economics, sustainable development, and recycle economics and domestic and international research of current situation, scientifically gives a definition of enterprise green management, and defines the necessity of enterprise green management.Secondly, the dissertation structures the content system of enterprise green management. Basing on different idea, the content system of enterprise green management can be structured in different ways. The dissertation divides the enterprise into four parts of development system, circulation system, social system and environmental system, and the environmental system is always embodied in the other three systems. Considering the reality of enterprise, the dissertation respectively carries on green manufacture, green marketing and green culture to reflect the green progress of development system, circulation system, social system, which builds a platform for enterprise to evaluate the performance of green management. Then, the dissertation structures the performance evaluation systems of green manufacture, green marketing and green culture, and also structures the triple performance evaluation systems of enterprise green management. Green manufacture is the base of enterprise green management. On the view of "big manufacture", the dissertation analyzes the contents of green design, green material, green process, green packing and green disposal, which just reflects the attributes of environment, resources, energy and economy. So it structures the performance evaluation model of enterprise green manufacturing, and evaluates it by fussy integral comprehensive evaluation method. Green marketing is the key of enterprise green management. On the view of traditional 4P theory of marketing, the dissertation analyzes the corresponding 4GP theory, structures the performance evaluation model of enterprise green marketing, and evaluates it by fussy comprehensive evaluation method. Green culture is the core of enterprise green management. Thought decides action. The dissertation analyzes green culture from green sense of value, green spirit and green image, structures the performance evaluation model of green enterprise culture, and evaluates it by grey system performance method. Based on all of above, the dissertation structures an evaluation model of enterprise green management triple performance and uses trigonometric function method to evaluate the harmony of green manufacturing, green marketing and green culture.Finally, the dissertation uses all of these models and methods into company A of Harbin, which tests and verifies not only the scientificality of models and methods, but also the coordination of all these performance evaluation results. At the same time, by way of evaluating the enterprise green management performance of company A, the dissertation scientifically evaluates its effect and shortcoming, which provides scientific basis for perfecting enterprise green management.