Research Of The Internet Business Model Of China Mobile

The mobile Internet is a new converged network. The mobile phone, PDA or other terminal can connect to the Internet through the mobile network, and enjoy public service on the Internet anytime, mobile advertising applications rapid growth and continues to other applications derived from the depth of integration of mobile communication and Internet services.With the 4G operators era the development of mobile Internet disruptive changes, the business needs of the mobile Internet is showing explosive growth, basic business system, business model and development model been a huge hit.The Internet has developed from the initial BBS to SNS,microblogging, online communities, mobile Internet development from the operator mode to operators, content providers, terminal manufacturers and application developers ecological chain mode. and on behalf of fee-based business operators support mobile payment services is experiencing strong alternative, the original business in the mobile operators, system and business model is suffering from the overall challenge of the mobile Internet.As China’s largest mobile operator, China Mobile Communications Corporation is facing not only the competition of other operators, but also by the challenges and threats from the terminal manufacturers, Internet companies and other traditional partners. How to identify the correct positioning in the industry chain, China Mobile is the rapid development of the mobile Internet era is essential, which is the purpose of this paper. The paper firstly analyzes China’s mobile Internet industry chain environment,find out the enterprises in the industrial chain key problems,explore specific strategies through the analysis of the corporate strategic objectives, the external environment and internal capabilities,and finally put forward in favor positioning strategy for the smooth implementation of protection。Trying to enhance the right to speak and competitiveness in the industrial chain to provide a reference for China Mobile,provide useful recommendations for the enterprise in the sound and rapid development of the mobile Internet era。...