Design And Research Of A Century Chinese Brand Visual Image

Macro-historical development of the design of a past century visualbrand image is regarded as the research object. Through image case analyses,combined with such factors as history, politics, social economy and culturalvalues, aesthetic activities as well as art design and developments, thetransmutation law of the design of Chinese visual brand image is sorted outand at the same time, the visual brand image design features, theachievements and problems of the commercial art design in various historicalperiods are narrated, which is helpful to enriching the contents of Chinese artand design history in modern and contemporary times.In introduction, the research significance and paradigm of a centuriesdevelopment of visual brand image design is introduced and the relatedconcepts are further analyzed and illustrates. In Chapter One, the initiation ofancient Chinese original brand and the birth and development of from ancientto modern China business marks are traced back and the original relationship of Chinese modern and contemporary brand visual image design is statedclearly. In Chapter Two, the external environment of the birth and thedevelopment of the visual brand image design in China are generalized. Onthe basis of this, the combination of longitudinal history phase division andthe horizontal design morphological analysis is adopted to review the brandvisual image design in the period of the Republic of China deeply andsystematically. The importance and the key function in the process of modernand contemporary Chinese art design are highlighted. In Chapter Three, sincethe founding of New China, the transformation of the commercial art in thepolitical context is focused and the effects of the art and design transformationon the visual brand image design from the founding of New China to thereform and opening up are described. The logo design examples are mainlydescribed. In Chapter Four, the development situation of the contemporarybrand visual image design in China is explored and the achievement and theexisting problems in this process are confirmed and reflected. At the sametime, the views of updating the brand concept and developing the visualdesign agency of Chinese professional brands are tried to commence and the interrelationship between brand image construction and visual image design isexplored so as to pursue a path favorable to Chinese brand visual imagedesign development. In Chapter Five, beyond the historical development, therelationship between the brand construction and the visual image design isinterpreted in the context of the visual culture development. Under this basis,the enlightenment brought from the brand visual image design of a centuryChina is obtained. The conclusion summarizes the achievement as well as thepractical significance in this essay.At present, the whole and systematic study on Chinese brand visualimage design from the view of the historical development is lacked in China.In this essay, the focus is laid on the following aspects: First, the developmentvenation of brand visual image design in a century China is put in order andthe development law is analyzed so as to provide the beneficial experience forpresent and future visual brand image design. At the same time, thedevelopment features of China’s commercial art design can be cognized andunderstood from one side. Second, the changes of the social history in China’smodern times as the setting, the impact of art and design from the factors, such as complex society, politics, economy and culture is cut in and the prosand cons of visual brand image design in various historical stages so far fromthe Republic of China to now are to be thought. Finally, from a high point ofthe visual culture development, the relationship between the visual imagedesign and brand value in a holistic, multi-dimensional perspectives isoverlooked so as to explore the status and role of the visual image design inthe modern brand construction and to sum up the transmutation of a pastcentury brand visual image design has the practical significance for promotingthe contemporary art design cause and cultural originality industrialdevelopment in China.