| Party’s seventeen sessions of six CCP plenary conferences decide that the world today is undergoing major development, major changes and major adjustments, the world multi-polarization, economic globalization is developing in depth, the science and technology change rapidly, various kinds of Ideological and cultural exchange between more frequently, culture in the position in competition of comprehensive national power and a more prominent role, maintaining the security of national culture the task is more formidable, enhance the national cultural soft power, the influence of Chinese culture worldwide require more urgent. Contemporary China entered society of overall construction well-off of the critical period and the deepening of reform and opening up, speed up the transformation of economic development in the period of assault fortified positions, culture has become a more and more important source of national cohesion and creativity, has increasingly become the competition of comprehensive national power, become more and more important factors of economic and social development is important prop up, rich spiritual and cultural life has become more and more Chinese people’s eager desire. Four "more" and four "more and more", highlight the cultural construction in the competition of comprehensive national strength in the strategic position and the value of the times.Corporate culture as a social value system of. a subsystem, along with the continuous development of economy and society, the enterprise culture takes social cultural system and the proportion of utility increases continuously. How to correctly understand and construct the direction of social development, cultivating the humanist value oriented enterprise culture becomes more and more important. This is not only enriches and develops the Chinese characteristic socialism value system important constituent, also is the enterprise own development intrinsic request.In real life,"business person" or "organization" is one of the important way of existence. The enterprise culture is the values of human collective expression, but also to build the main position of human values. The core of enterprise culture is the enterprise values, is an enterprise of the value of things to sort. Value is a category of relation, value is the prerequisite for human existence, is the value of the logic in the first, otherwise the value question is meaningless. Therefore, as "enterprise citizen " value comprehensive expression of corporate culture, which itself is a "people-oriented" concept, enterprise "culture" is the process of enterprise "humanized " process, this is the humanist enterprise culture construction’s inherent meaning.One question is, is it right? Asked the identity complex enterprise to answer "into the’ problem, the two is how to treat these enterprises all kinds of answers differ in thousands of ways, value pursuit and its performance culture. The three is how to stand in the dialectical materialism and historical materialism position, from which all kinds of differ in thousands of ways, the corporate culture behind looking, extracts a common value, through the " socialist " in market economy develop the useful and discard the useless, to realize individual value and common value unification, multiple values to a yuan of transformation, and to ". People like water" guide rather than interception mode, cultivate a "people-oriented" enterprise culture and then to the highest value orientation of "Communist culture system of aesthetic value" people’s freedom and comprehensive development goals better. Of course, the implementation of this one target is still a long journey, but we have to take " a reality a Utopia " feet, only a Utopia of the foot is suspended in the air before we had the direction and possible, otherwise it will remain stagnant," there is no way out of stagnation and retrogression ", at the same time we there must be a real foot on the field, otherwise it will be out of the actual and tumble. People-oriented enterprise culture construction is to stand on solid ground to the great goal of solid step forward. This is the era of the current business person of the issues in the history of torture and enterprises need to concern.First of all, in the first chapter of this article defines the essence of culture and the formation and development. Although the cultural contents and forms complex, different forms, but the culture connotation and formation is consistent, is to the human life process of interpretation system, is the person on the survival dilemma efforts beyond which human essential force promotion. Similarly, the company is such also, culture to people, the enterprise culture to enterprise, and has the same meaning. The enterprise culture is the enterprise’s life process of interpretation system, is the enterprise survival plight and to strive to go beyond the promotion enterprise’s essential power. Enterprises to some forms of life, enterprises should not only in the law endow enterprise independent status, while the enterprise in cultures obtained on opposite consciousness, humanity perspective gives life meaning and social value. The second chapter discuss the enterprise culture definition and the enterprise the humanization process, the enterprise is not just a for-profit economic organization, but the enterprise has the basic characteristics, enterprises and people, also have the need, have feelings, have the vision, the pursuit of, in principle, creed, a concept of economic main body. Therefore, enterprises "culture" is the process of enterprise’s "humanized" process. Let enterprises humanization humanization, for the enterprise to answer the "why and how" people-oriented "a series of problems that build a discourse system. Through to the enterprise culture background, research status, development, historical evolution analysis, comparative analysis of the current international leading several types of corporate culture, has highlighted the Chinese culture characteristic, advantage and deficiency, in the holding value scale, to the enterprise culture type analysis and comparison. Such a comparison is not simple to distinguish the inferior or superior, who is good and bad, also cannot hold practical considerations scale, to hold a future value orientation scale, not only the economic target, must hold the human to human development index, this ultimate goal into consideration. And it is with the person this, achieve the fundamental interests of the masses as the ultimate value orientation. The third chapter discusses the philosophical connotation and realistic significance of "people-oriented" enterprise culture, the basic connotation, structure, mechanism and the arisen background and the humanist enterprise culture are compared. On the value scale to measure, highlights the Chinese current enterprise culture has the characteristics of deep. Based on China’s current system of socialist market economy under the dual influence of social value system, enterprise culture must also have double orientation. This is a Chinese contemporary pursuit of enterprise value has a dual mission, both to pursue the growth of material wealth, to achieve their own survival and development, but also to create spiritual wealth growth and accumulation, realize its social value. Based on the development level of productivity and relations of production situation, contemporary Chinese "people-oriented" enterprise culture construction of the view of values is the realistic requirement of socialist market economy, is the spirit of the purpose, is the call of the times, is the development and prosperity of culture, enhance the national cultural soft strength construction objective need, is the framework of socialist core value system is the important component in part, also is the enterprise person this management regression. But based on the realistic economic base, social value system for the double attribute of deep-seated reason, people-oriented enterprise culture construction has practical value, realistic necessity and realistic possibility, also varying degree existence, reality, Dilemma and misunderstandings of non real value to the point.Firstly, the conception is often regarded man as a "capital" rather than the "basic"; simply put the "people-oriented" is equivalent to "Anthropocentrism"; excessive emphasis on public value and make the enterprise loses vitality; one-sided emphasis on the "human" form, ignore the "people" inherent in the nature of. At the same time, the humanist enterprise culture understanding, to varying degrees by the legacy of the company below planned economy system the influence of cultural values.Not only such, in reality it also faces more practical dilemma. First, people-oriented corporate culture construction is actually based on the market economy of socialism, the Chinese traditional culture farming light business thinking is contrary to; secondly, the current Chinese characteristic socialism, still be in from the old backward relations of production to advanced relations of production in the transition period, the economic foundation and relations of production based on, the social value system is the embodiment of duality, as a social value system subsystem, the enterprise culture is also inevitable expression is duality, this must be on the humanist enterprise culture construction of practical base--the socialist market economy moral considerations, to the humanist enterprise culture construction’s value premise-the value system of socialist market economy twoness analyses. In addition, the troubled constructing the people-oriented corporate culture of modern trend of thought of ethics of socialist market economy--the view of righteousness and benefit conflict, consumerism culture, romantic culture, individualism culture criticism. On the basis of this must be derived from fairness and efficiency, utility and morality, dedication and reward, the individual and the collective, monism and pluralism, part and whole, current and long-term, morality and economy between the split personality and value stress problems. Based on the theoretical and realistic predicament, in the fifth chapter of this paper proposes to establish the people-oriented corporate culture and its path:a possible, put forward to build system of socialist market economy under the people-oriented enterprise culture construction’s guiding ideology-Marx’s humanism and the scientific outlook on development; two, establish people-oriented corporate culture-the value base of the construction of socialist value system duality, efforts to achieve personal value and social value unification, value pluralism and monism harmony; three, provide the people-oriented enterprise culture construction--the path of cultivating socialist market economy values; four, constructs the humanist enterprise culture to establish the socialist concept of justice and benefit (fair efficiency), five, people-oriented enterprise culture construction of the concrete steps (including the humanist enterprise culture construction, principle, social ecological environment, cultivating the core values, structural levels); six, construct the Chinese people-oriented corporate culture to the traditional culture inheriting and carrying forward the humanistic spirit of emphasis on people-oriented enterprise culture construction to cultivate the principal part--the all-round development of people. That is to build a people-oriented corporate culture to fully pay attention to people, to correctly treat people, to effectively motivate people, to complete the development of the human.In short, the people-oriented value direction is enterprise pursuit of ultimate meaning and their fundamental. The "people-oriented" enterprise culture construction of the view of values is a historical choice, is the realistic requirement of socialist market economy, is the spiritual essence of. So building a "people-oriented" enterprise culture is possible, how likely? This paper attempts to give an affirmative answer and the realization path. |