Study On The Construction Of Credibility Of Philanthropy Organizations Since The Reform And Opening Up

It is a long history since philanthropy occurred in China. Philanthropy organization is the carrier of charity activities.Various forms of charity had appeared in the feudal dynasties of Chinese. Those philanthropy organizations conducted a large amount of relief, which effectively improved the living environment and living conditions of vulnerable groups, eased social contradictions, maintained the stability of the social order, became the important power to promote and coordinate social development and progress. The donations of charitable activities mainly come from the donation of all sectors of society. In the behind of the donation is the trust and recognition of donors to charity, which is called credibility of philanthropy organizations.As an "intangible asset", credibility is one of the important indicators which philanthropy organizations get public trust, and has become the important measure for society to measure philanthropy organizations. The charity credibility is the foundation of charity behavior ability, embodies the concept, integrity, and level of specific service of charity. At the same time, it is also the public evaluation to charity, which reflects the public satisfaction and trust to charity. However, in recent years, some charitable organizations always fell into trust crisis, and their social image and credibility was declining because of their own failure in management, which caused the thinking of the whole society. Since reform and opening up, the development of modern Chinese philanthropy has been more than 30 years, the construction of China’s charity credibility has made some achievements. This article attempts to use multi-disciplinary perspectives like history, management, sociology, law and so on, to study the construction of charity credibility since the reform and opening up, so as to take history as a mirror, summarize the beneficial experience, to provide a reference for the current construction of charity credibility. The paper includes introduction, text and epilogue.In the introduction part, the reason why the author selected this topic will be mainly narrated. The review which based on the academia’studies about charity, philanthropy organizations, charity credibility in the history and current, will be for giving the objective comment on the present study; Then the time limit of research and the core concepts will be defined. Finally, the research thought, framework, methods, innovation and deficiency of this paper will be elaborated.In the first chapter, the construction of modern times charity credibility will be mainly reviewed. Modern times is the heyday of Chinese charitable organizations especially civil philanthropy organizations. In this chapter, firstly, the background of modern philanthropy organizations during the period of prosperity will be analyzed. Then the construction of philanthropy organizations, and the specification of the government legal system in charity credibility will be analyzed. Finally some concrete measures about the construction of charity credibility will be explored.In the second chapter, the construction of charity credibility in the recovery period (1978-1993) are mainly discussed. In this chapter, firstly the survival environment and the construction measures of the credibility of the Red Cross Society of China during 1949-1978 will be reviewed. Then the development environment of philanthropy organizations and the construction of legal system in the recovery period will be analyzed. Finally the author will focus on the China Youth Development Foundation to explore the operating mechanism about shaping the credibility of philanthropy organizations.In the third chapter, the construction of charity credibility in the fast development period (1994-2007) is explored. First of all, the situation of the development environment of charitable organization from the aspects of the central policy, social environment, social public opinion will be analyzed and described. Secondly, the impact of the construction of charity credibility by combining with the latest construction of charity law of the government during this period will be illustrated. Thirdly, the author will focus on "Ming pao event", charity self-discipline and some like these typical cases to analyze the role of the folk force playing in promoting the construction of credibility of philanthropy organizations. Finally, the author will take the Red Cross Society of China, China Youth Development Foundation for example to explore the specific measures for the construction of credibility of philanthropy organizations.In the fourth chapter, the construction of charity credibility in the transformation period (2008-) is studied. Firstly, analyzes the philanthropy organizations deal with the natural disasters and the development trend of charity after 2008 will be analyzed. Secondly, analyzes the construction of charitable legal system after 2008 will be analyzed. Thirdly, the author will focus on "create public welfare non-profit organization self-discipline rules of the People’s Republic of China", to analyze the role of the non-governmental forces playing in promoting the construction of credibility of philanthropy organizations. Finally the Red Cross Society of China and One Foundation embodies good methods for the construction of credibility of philanthropy organizations during the period of transition is analyzed.In the fifth chapter, the history and future of the construction of the credibility of philanthropy organizations will be discussed. Firstly, the historical evolution of the construction of China charity credibility, namely, charitable legal construction is from absence to relatively sound, the folk force become the important role of the construction of charity credibility, social media’s influence on charity credibility become deeper and deeper will be summarized. Secondly, some practice for the construction of credibility of the philanthropy organizations in Hong Kong will be introduced. Thirdly, that the philanthropy organizations in the construction of credibility should be deal with the relationship between philanthropy organizations and the government, and social media, and donation subject, other organization will be discussed. Finally, this paper will expound the direction and measures of the construction of charity credibility in the future.In the final conclusion part, a general summary will be given. The summary is organized as follows. Firstly, The development of philanthropy organizations needs credibility and Credibility is the core strength to promote the development of charity. Secondly, the problem of the construction of charity credibility is due to a variety of factors. Thirdly, the construction of charity credibility is a systematic project, whih needs charity itself, government, social media, social public and other forces participate. Fourthly, the construction of charity credibility is not only a kind of institutional construction, but also a kind of charitable culture construction.