Institutional Change Of Competitive Sports During The Maketization Of China

The reform of competitive sports in the process of marketing of china is a typical institutional change. In this process we met many problems. Many scholars have study it from different aspects and give some advices to the government. But we also have many problems unsolved. So we can try a new theory to study them. This article use the theory of evolutionary economics to analysis the problems of competitive sports in the process of marketing of china and want to find the principle behind them. So we can supply some valuable advices to the reformer.The train of thought of this article is basis on the theory of evolutionary economics and select three factors they are knowledge, structure and power to analysis the institutional change. At the same time we choose another three factors they are tradition, ideology and cognition to analysis the informal system. The analysis was under the heredity-variation-selection frame of evolutionary economics theory. We use normative analysis and logic analysis and so on to obtain the solution and refine the principle and conclusion of institutional change of competitive sports in the process of marketing of china.This article found the problems are:(1)Non neutral knowledge will make the non neutral institution selection; bureaucracy structure restrain the accumulation of knowledge and institution spread; lack of knowledge production division restrain the innovation of the institution;(2) lack of multi-power market main body insalubrious institution innovation; power path dependence restrict innovation selection; The uneven distribution of power restrict people copy institution;(3)Political and economic integration structure of sports restrict institutional change; market structure monopolize by government can restrict institution innovation and institution selection; bureaucracy organizational structure not easy to institution innovation;(4) Artifacts leading reform model restrict institution innovation; the unbalance evolution of old and new tradition restrict innovation selection; trial and error reform model restrict institution spread;(5)The political ideology is the gene of institution heredity; Political belief and economy belief decide jointly innovation selection; economy belief is the source of institution variation;(6)Externality Cognitive model restrict institution innovation; Cognitive evolution decide institution selection; Cognitive strategies equilibrium decide institution spread.The conclusion are:(1)Institution change of competitive sports in the process of marketing of china is complex system problem and appeared multivariate causality relation. So the reform uncertain towards success;(2)The law of the institution change of competitive sports is that there have double characteristic of self-organizing and hetero-organization and we must change the progressive and hetero-organization reform model to evolution and self-organizing model;(3)The change of informal institution is slowly than formal institution and we must make them cooperative evolution that can we have the desired goal.