Research On The Competitiveness Of Chinese Animation Industry Based Upon The Diamond Theory

Regarded as the combination of art and information technology, the animation industry is praised as the sunrise industry. At present, the animation industry has formed huge industrial clusters and consumer market. Moreover, the animation industry is closely linked with the national soft power construction, which is an indispensable part in the national safety building and a starting point in the process of teenagers’healthy growth. Currently, even though Chinese animation industry has developed rapidly, there will exist huge gaps in industrial scale, industrial chain, profitability, influence and other aspects comparing with foreign animation powers as America, Japan and South Korea. The author, who has been working in the animation industry for several years and accumulated large amount of experiences, tries to make a contribution to the development of strategic planning of Chinese animation industry through systematical research.From the view of "Competitive Theory", the essay is based on the reality, focusing on the future, objectively and quantitatively analyses, compares and evaluates the development of Chinese animation industry. Learning from the successful experiences of development of animation industry in foreign animation-developed countries, the author points out the strengths and weaknesses and corresponding reforms in order to guide the Chinese animation industry to give scope to own advantages, seize the opportunities, enhance the competitiveness of Chinese animation industry.The essay improves "Diamond Model" basing on the characteristics of animation industry. Combining with the six elements-factor conditions, demand conditions, related and supporting industries, firm strategy, structure and rivalry, government and chance, the essay chance analyses the optimization of competitiveness in animation industry, refines the six primary elements into several secondary elements, and establishes Chinese animation industry evaluation index system. What’s more, based on this evaluation system, the author adopts factor analysis and multiple linear regression method, makes the prediction model of Chinese animation industry competitiveness and validates it. Based on the Chinese animation industry competitiveness evaluation index system established by the paper, the author creatively make case analysis. On the basis of six elements of Diamond Model and secondary elements, from two perspectives of advantage and disadvantage, make horizontal comparison analysis of five typical cases of the competitiveness of Chinese animation industry and make decisionsAt last, according to main problems faced by Chinese animation industry, the essay provides related strategies in the aspects including factor conditions, firm strategy, structure and rivalry, and related and supporting industries according to the six elements illustrated above by animation industry optimization "Diamond Model" among the six elements.