Research On Convergent Growth Of Sports Industry

With the rapid development of global industrial convergence trends,the new layout ofsports industry are emerging, such as marathon tourism, golf city real estate,ski touring,sportsreal estate, horse racing leisure industry and e-sports. The trend of industrial convergence isalso strengthening.The sports industrial integration includes the following aspects: accordingto the objective requirements of industrial evolution, break industry bounds, make full use oftechnological achievements of industrial revolution, adopt new business ideas andmanagement models,extend the development of space in sports industry, realize regionalresource allocation in sports and penetration, recombination and cross of relatedindustries,and to build a new industry value chain, achieving the innovativedevelopment.From the perspective of the industry value chain theory, convergent growth ofsports industry to make the value chain reconfiguration accomplished through thedevelopment of innovative models, improve resource utilization, achieve greater scope ofeconomic benefits and social effects.In terms of Transaction costs, the growing integration ofthe sports industry requires companies to engage in multi-angle management, focusing onorganizational innovation and realizing external transaction interiorization.Under the guidance of industrial economics, regional economics and sociology, the paperanalyzes the characteristics and basic feature from the perspective of industrial convergencethrough related cases of the development of other industries and the integration of sportsindustry.The results in this paper are as follows:(1)Based on the high level of sports consumption, the change of value proposition,technology innovation and government regulation and intervention, the integration of sportsindustry is a dynamic development process of forming new industry conformations on thebasis of intercross and interpenetration among different industries which lead to the shorten orvague of original industry boundary. Its basic characteristics are:systemic innovation,demanddominant,value extension,regulation coordination. According to the scope that the industryinvolves and covers, and combined with the characteristics of the industry chain and industryrestructuring in the dynamic development process of the integration of sports industry, it can be divided into three parts: restructuring amalgamation, cross amalgamation and integratedamalgamation.(2)The basic rule of the sports industry development, technology innovation, high-levelsports demand, the competition and coordination of sports enterprise and governmentguidance constitute the motivating factor of the sports industry amalgamation. Generallyspeaking, the amalgamation can be divided into four different models: the osmosis technology,multiple functions, market extension and resource sharing.(3) Marked with the foundation of the Olympic garden, sports community realizeddouble docking and infiltration of the hardware and software in the real estate, and integratebrand style and multiple functions to achieve the upgrading of sports community.(4)In the western developed countries, due to the high development of market economy,a sustained boom of Ski travel demands, and the continuous development of leisure lifestyle,the ski tourism integration development degree is higher than before, which has grown into anindependent and mature integrated industrial system.(5)The output value of the western HuBei ShenNongJia tourism has changed1%, whichleads to about0.0419%of GDP positive changes;1%change in GDP causes0.2706%changein gross output value of tourism; Tourism industry comprehensive correlation degree is0.3586. From competitive ski and popular ski fitness to ski leisure tourism resort,with thechange of demand patterns, ShenNongJia international ski resort market positioning isrealizing the innovation of the product and business development.Winter ski tourism hasbecome the important support of the fission type development of tourism.(6)The integration of the development of China’s sports industry will have beenenhanced through the five measures: the future development of the Pan-sports industry isguided by the "great fusion",nurture and grow the sport enterprise market competitiveness,achieve multi-industry management system dialogue and coordination mechanisms byreforming management system, promote the development of integration of sports industry bythe sports industry cluster,focusing on integration of sports talents cultivation.