Analysis On The Interest Coordination Mechanism In Cross-border E-commerce Supply Chain

Supply chain is composed of many joints.If it is to realize value integration,conduct of different firms on the supply chain should be coordinated.The overall value of supply chain can be maximized by strengthening coordination of different firms on supply chain.However,the B2 B cross-border e-commerce supply chain,which is the leading mode of cross-border e-commerce supply chain in China,is still far from value integration.It is a pity that traditional research only treated B2 B supply chain as a technical problem,such as cross-border logistics peoblem,payment problem and data process problem et al.However,the technical problems are still caused by interest.It is the interst contradiction that causes the failure of the use of some latest techniques.What's more,the use of internet doesn't eliminate competition but aggravates competition.Although competiton does good to customers and social welfare,but overcompetiton will do harm to the sustainable development of B2 B supply chain and lead to the vicious spiral of monopoly and impersonation.As a result,the interest coordination of B2 B supply chain is not only the basis of its sustainable development,but the desire of our trade's development from quantity to quality.So this thesis analyzes the interest coordination mechanism between cross-border e-commerce firms and foreign agents,between cross-border e-commerce firms and cross-border logistics service suppliers,between cross-border e-commerce firms and foreign competitors as well as between cross-border e-commerce platforms and cross-border e-commerce supply chain.Firstly,this thesis analyzes the interest coordination mechanism between cross-border e-commerce firms and foreign agents under five different circumstances and solves the coordination problems between two core bodies of B2 B supply chain.the interest coordination mechanism between cross-border e-commerce firms and foreign agents will be analyzed under five circumstances because their interest formation mechanism is different under different market structures.On concrete,the five circumstances are:(a)one firm and one agents when both are analyzed;(b)several firms and N31 agents when firms are analyzed;(c)N31 firms and several agents when agents are analyzed;(d)several firms and one agent when the agent is analyzed,which is actually the B2 C cross-border commerce when the agents becomes the platform;(e)one firm and several agents when the firm is analyzed.Secondly,the interest coordination mechanism between cross-border e-commerce firms and cross-border logistics service suppliers is analyzed by virtue of principal and agent framework.What's more,HDPSO-CVRP solution is introduced to solve the Capacitated Vehicle Routing Problem.The level of effort cannot be observed because of objective condition.What's more important,the service is completed by several suppliers together under many cases.So each supplier has no incentive to improve their work if the budget is balance.Thirdly,the interest coordination and pricing mechanism between cross-border e-commerce platforms and cross-border e-commerce supply chain is analyzed on the basis of the function location of the platform.There are two problems to be solved with this mechanism.One is the functional localization and development path of cross-border e-commerce platforms.The other is the pricing mechanism of cross-border e-commerce platforms.