| This study compared emerging business models in the transforming recording industry. Due to the anemic nature of the literature pool of the recording industry, much of the literature review extrapolated from a historical qualitative study performed by the researcher identified two emergent strategies that utilized specific business models; downscoped specialization and centralized integrated diversification. The study measured recording industry practitioner perceptions on the ability of each business model to manage risk, flexibility, and cost. After much research no suitable measure was found, therefore a measure was created. The results of the study found a statistically significant difference in industry professional's perceptions between the models' ability to manage risk and flexibility. |
