A Research On Public Opinion Guidance For The Chinese Military In The New Era

President Xi pointed out that “if political work is not up to the standard as the internet requires,it cannot reach the standard as the time requires either”,and emphasizes that the internet has become the main battlefield,position and frontier of the struggle for public opinion.To conduct military political work in the new era,it is a must that the internet battlefield be taken,internet-borne public opinion work be prioritized in terms of propaganda and ideological work,and that extreme importance and urgency of the internet-borne public opinion guidance for the military be fully realized from the perspective of maintaining national ideological security and political security,so as to effectively enhance the military’s ability to guide public opinion on the Internet,seize the initiative of public opinion struggle,and strive to provide strong spiritual strength and public opinion support for achieving the CPC’s goal of building a strong military in the new era and effectively fulfillng the mission of the “four strategic supports” in the new era.This article takes the research on the internet-borne public opinion guidance for the military in the new era as the topic,attempting to answer and solve: how to define the internet-borne public opinion guidance for the military in the new era,what are the opportunities and challenges of the internet-borne public opinion guidance for the military in the new era,what a situation of the military-involved internet-borne public opinion guidance we are facing,as well as how to bring the development of the internet-borne public opinion guidance for the military in the new to a new stage.First,the basic theory of the internet-borne public opinion guidance for the military in the new era is constructed.Clarifying and answering basic theoretical questions is the logically starting point of the research.To form a complete system of the internet-borne public opinion guidance for the military in the new era bears extreme importance for providing referance and guidance for the military to conduct internet-borne public opinion practice.The internet-borne public opinion guidance for the military in the new emphasizes both guidance from a macro level and the PLA’s subjectivity,and bears the characteristics both in common for and different from the general internet-borne public opinion guidance.This article defines the concept of the internet-borne public opinion guidance for the military,anatomizes the corresponding constituent elements,summarizes the basic characteristics,and puts forward the basic principles,main objectives and tasks of conducting the internet-borne public opinion guidance for the military in the new era,in a hope to enrich the theoretical framework of the internet-borne public opinion guidance for the military in the new era and provide help for pushing forward conducting of the internet-borne public opinion guidance for the military under a scientific and effective concept of guidance.Second,the background and current situation of the internet-borne public opinion guidance for the military in the new era is analyzed.The internet-borne public opinion guidance for the military in the new era is facing both opportunities and a series of challanges brounght by the new situation of struggle in network ideology,the new test formed by the development of network technology,the new dilemma brought about by a mass of virtual and real questions.The generation mechanism and evolution rules of internet-borne public opinion have changed,the elements of the subject,object and carriers have assumed new characteristics,the incentives for the occurrence of military-involved public opinion are more diverse,the model for the formation of internet-borne public opinion events becomes more complicated,and the impact is more profound.Third,the mechanism and strategies of the internet-borne public opinion guidance for the military in the new era are explored.Not only should we establish a scientific concept of public opinion guidance,further establish and improve the mechanisms of information supervision,public opinion analysis and coordination,but also strengthen the basic force of the internet-borne public opinion guidance for the military,occupy the epicenter of the internet-borne public opinion guidance for the military,improve the quality of internet-borne public opinion guidance,hold the initiative in the struggle for internet-borne public opinion,sing loudly the main theme of internet-borne public opinion,promote the positive energy of internet-borne public opinion,and transform information network position—the “maximum variable” into the “largest increment” of soft power for the PLA.