Research On Developing Fstratedy Of Harbin Pharmacy Corporation

Pharmacy Corporation is a fast-developing industry from the respect of global economic and developing of science. The macroeconomic environment and micro-environment of enterprises has undergone tremendous changes as a result of the increasing competition, making enterprises face a more turbulence and fierce competitive environment. Thus, to administrate the future of enterprises from the strategic level management has become real urgent step for them. The pharmaceutical industries have to develop a global, perspective, suited for their own development strategies facing the more and competitive environment. Thereby, they can conform resources, develop competitive advantage and enhance their core competitiveness.This paper from the strategic management theory, the paper analyze the opportunities and threats of external environment and the existing advantages and disadvantages of inertial environment in Hrbeu Pharmacy Group, as a state-controlled joint venture. The paper brings forward the development strategy, which is the contingency strategy, the famous brand, develop of innovation, cultural integration and to develop the word famous pharmaceutical enterprise with innovational spirit, which also have the national leadership inside and influence outside. The paper gives the implementation strategy for enterprise from respects of management, branding, capital, marketing, product development, research, human resources, and corporate culture etc.