The Research Of The Nation Culture For Product Design

Market competition is the 21st century, the design competition, and the design competition is the culture behind the contest. How to understand and apply elements of national culture, to increase added value for the design is worth to further study. It has been said, "5000 years of cultural heritage, so that Chinese culture has a big brand of eternal wisdom, mysterious, exquisite technique and unparalleled creativity. This series of tempting the value of the development in modern China, but have a tendency to gradually erode. "Nation and national culture is a form of communication you do not design the whole world should understand that the design of various nationalities into a common world, shaping the self image. "Made in China" is a symbol throughout the world, it reflects the labor-intensive and low raw material prices with Chinese characteristics, it also reflects the ability of independent innovation of Chinese products lack. Labeled a large number of foreign design "Made in China" label sold overseas, but not the shadow of China's own brand.Firstly, the meaning of culture and design from the start trace antedating, discusses the relationship between culture and product design. And that in modern product design not only to focus on product form and function, but also focus on products that reflect the unique cultural connotation.Secondly, elements of national culture in the modern design was the use of key research frame. On one hand, Europe, Japan, countries in the analysis and summary of modern design, and summarize various national design inspiration to China; the other hand, thinking of the profound meaning of Chinese traditional design, the use of foreign experience and explore the dual approach of local culture, combined with modern design, pointed out that the traditional elements and modern design combines style nationalization of Chinese products is the best way.Finally, combined with the excellent product design case of modern analysis, concluded that elements of the national culture into modern designs, not just a purely formal way of national cultural elements embedded in the surface of the product, simply symbolic and superficial Chinese elements are not fully reflect the rich heritage of traditional culture, can not give the real products, "soul." Design philosophy is the highest realm of expression through the use will be China's national ideology manifested through the use, not only embodies the essence of one of the far-reaching, but also to meet with issues.Paper products to explore ways of ethnic design style, willing to product design in China among the world of the forest, carrying forward the Chinese culture to provide modest advantage.