The Bidding Strategy And Profitable Measures In Competitive Bidding Progress Based On The Bill Of Quantities

For a contractor, to beat other competitors and win a contract successfully through bid competition & commercial negotiation is only the first step towards the project management and is the premise to make profits. In the whole course, the bid price offered by the contractor is the key to whether he will win the contract or not. So only if the contractor adopts a correct strategy in accordance with the specific situation can he achieve the proposed goal in a bid competition.In this article, the key problem------bidding price in the competition bidprogress was studied, the Game Theory was introduced, a bid competition model was established, the matter of equilibrium in the bid competition based on the bill of quantities was discussed, the bidding strategy adopted by the enterprise and the measures enhancing the probability of being accepted and making profit were analyzed. The main factor that influence the bid strategy was analyzed based on Game Theory, a conclusion that the competition of price between the bidders is substantially the competition of management, the enterprise can build itself and achieve great development when bidding only through reinforcing management, lowing the cost and improving synthetically competence, was drawn.