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Application Of Huizhou Symbolic Elements In The Modern Packaging Design

Posted on:2011-09-27Degree:MasterType:Thesis
Country:ChinaCandidate:J WuFull Text:PDF
GTID:2155330302962083Subject:Art of Design
Abstract/Summary:PDF Full Text Request
China is the country of abundant resources and long history. There are many symbolic elements with regional characteristics.Huizhou symbolic elements,completely preserving Huizhou original shape and style,have an extremely important historical position, which reflect not only the geographical and cultural characteristics of Huizhou but also the broad and profound Chinese traditional art.The development of packaging design is changing with the trend of the times.On the foundation of retaining the original function, there are higher requirements in the packing design of respects such as the aesthetic consciousness,consumption view, values,etc.Packaging design can not be confined to the past conventional design methods and overly obsolete consciousness.Modern packaging design is not merely a figure structure and the collocation of characters and color. Comparing with traditional packaging, modern packaging has stronger pertinence and purpose, possessing fashion and modern. Actually, this kind of modern is inheritance and care of traditional symbolic elements.We can not neglect the enlightenment function of traditional symbolic elements in the development of modern design art. If there is no tradition, no nationality and no region, there is no modern packaging design art.This paper discusses the forming reason of Huizhou symbolic elements and shows that Huizhou symbolic elements were developed under that kind of complex social background environment. Huizhou symbolic elements reveal a profound cultural origin of Confucianism. Inheriting and developing the Huizhou symbolic elements,we can make them integrate into the modern packaging design. It is also the Inheritance of Huizhou Culture.These different types of Huizhou symbolic elements,according to their characteristics and applicability, can be induced and summed up.They can be shown in packaging design with new technology, new materials and new thinking.No matter on the model of the Huizhou symbolic elements or on the cultural connotation they displayed has brought new development space for the modern art of packaging design. Carrying on deep research and the innovation to the symbolic elements, Huizhou of China, we can better spread culture of Huizhou into the world through the medium of packaging, thus explain that the Huizhou symbolic elements still have very strong vitality under the new social conditions.
Keywords/Search Tags:Huizhou, symbolic elements, modern packaging, integration, culture
PDF Full Text Request
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