Hunan Folk Art Elements In The Research On The Application Of Gift Packaging Design

This paper studies Hunan Folk Art Gift packaging design elements on the application of Hunan folk art elements of this unique cultural phenomenon as the object of study, from the perspective of its multiple origins, characteristics, artistic value. To explore the elements of folk art found in Hunan in the gift packaging design reflected not only enrich our vision, but also on packaging design innovation and modern gift ideas and practice to provide new ideas. Gift packaging is an emotion in people's lives, expression, in addition to its requirements reflect the basic functions of packaging design, but also convey information about human civilization and etiquette. In modern society, the gift packaging is the graphics, text, color, beauty, folk culture set in one of the carrier, through the color design, graphic design, etc. will be fully reflected cultural. As people's spiritual and cultural level, in fact, not only focus on the gift packaging with features, more emphasis on its cultural and aesthetic value. Hunan Folk Art Gift Packaging design elements in the use of the traditional cultural values and the design of mining exploration.Hunan folk art article of graphic elements, color elements, text elements, etc., from which lessons can be applied to the design elements of modern gift packaging. Let our gift packaging design both lively and funky folk art features, the true meaning of gift packaging performed deep love, but also to better integrate into our culture, folk art design to modern gift package.