Study On The Application Of Folding In Gift Packaging Design

With the rapid development of modern society,the change occurred in turn the world upside down the life environment of the human,the way of life has become rich and colorful,the pursuit of life is more exquisite,and gift packaging has become the focus of people's consumption,gift packaging always has a personality,taste and cultural connotations by consumers.Gift packaging is not only the carrier of the gift,but also the carrier of culture.Folding art is an ancient craftsmanship,very unique,has a unique form of language and aesthetic taste,with a strong interest and variability,there are a variety of forms of the making technique,with strong spatial plasticity,can give the audience a visual interest and interactive experience,folding art is applied to gift packaging,can provide creative inspiration for gift packaging design,to achieve multi creative gift packaging design.This paper folded this ancient art research in the design of modem gift packaging,adhere to the people-oriented in the gift packaging design,let people understand and pay more attention to the traditional manual folding art,and applied in gift packaging design,in the hope of providing references for the researchers and practitioners.The research in the folded application in gift packaging design as the research object,firstly,it will put forward the difference about the two concept of the folding and the origami,discussed the origin and development of folded through the literature data,and pointed out the connotation of folding,the concept,classification,performance techniques and artistic features,and analyzed the roles of the folding from the conversation "moderate" and "moral cultivation" and "and" and "Life Aesthetics" and other multi angles in the etiquette in the cultural inheritance;secondly,it will overviewed the relationship of the origin and development of gift packaging and gift etiquette culture,and analyzes five features of gift etiquette culture in the packaging,and analyzes the values of the folding in the gift packaging;finally,it will combined with the aesthetic characteristics,gift packaging and folding technique structure characteristics,and summed up the concrete implementation method in the gift packaging design:the application of geometric folding method,bionic folding method,graft folding method and recombinant folding method,and enriched the theoretical research of folding in the gift packaging design application.Folding technique application in the gift packaging design,will means the combination of the art of traditional culture and modern packaging design,with other features that a unique personality and full of cultural connotation,to let it not only in line with the market demand,reflecting the era of culture,but also meets the pursuit of artistic form and modem fashion design combines traditional culture demands,and meets the pursuit of aesthetic taste and spiritual culture and life attitude of the modern people.