The Optimization Design And Research Of The Cartoon Image Based On The Preference Of The Audience

With the development of economy,people are satisfied with the material life,and the demand for spiritual and cultural life is further promoted.Under the strong stimulation of the market demand,China's animation and comic industry obtained a rapid development and many adult and children's favorite anime and cartoon characters have sprung up.According to statistics,in 2015 the total output value of China's animation industry is more than 100 billion yuan and the animation users are more than 100 million.Under the background of the prosperity of the animation market,we also need to pay attention to the problems existing in the animation industr.For example,the lack of innovative,serious plagiarism,cartoon image is too monotonous.There is also too much attention to the cartoon image of innovation and ignoring the audience's feelings and preferences.Eventually,there is a contradiction between a huge market and the supply of animation industry.If we do not have a deep research and analysis on the problems existing in the cartoon image design,it will directly affect the future development of our country's animation market.In the second chapter.First of all,the current situation of the development of China's animation industry,the crowd structure and their demand for animation products are analyzed.Our study shows that although the main animation products consumer groups are young people under the age of 30,but with the emergence of"Kung Fu Panda" and other adult animation,more and more middle-aged people begin to love the animation works.Therefore,in the animation product design process,must consider their needs.In the third chapter,the author mainly studies and analyzes the animation preference of Chinese audience.Combining with the?Monkey King:Hero Is Back??Little Door Gods?and other animated films,It can be found that the audience more like the original cartoon image,but also to highlight the traditional culture of our country and the art of animation image.On the basis of referring to the previous research literature,in this chapter,we chooses the "waiter" and "Sun Wukong" two common animation image viewer preference survey.On the basis of the first two chapters,we adopts AHP statistics method in the fourth chapter,compute the weight of the selected design elements,and then as a basis for the optimization design of " waiter " and "Sun Wukong" cartoon image.The fifth chapter first reviews the general process of animation image design,combined with the conclusions of the previous chapters,puts forward the design idea of animation image optimization system.The research of this paper shows that the optimization design of cartoon image with audience preference is an important way to improve the level of cartoon image design.Only the audience likes the animation,only then can obtain the market and consumer's approval,can gain more economic benefits and social benefits.In such a virtuous cycle,we can continuously improve the design and production of animation works.