| Today, with rapid development of science and technology, changing market, and increasingly demanding of consumer, new product design and development as a key element of competitive advantage for development of the domestic ceramics enterprises. However, the number of daily-use ceramic product design and development status is not optimistic. Particularly, daily-use ceramic products increasingly diverse content, design and development of the factors involved and the need to study issues are also increasingly complex. How effective process management to enhance the success rate of product design and development of ceramics for daily use become an important field of research.In this paper, "Theory of design and development process"and"new product development management theory"as the basis,study general rules and the unique characteristics of design and development of ceramic products with design management perspective. It's selecting "Huaguang Health ceramic product development" the key enterprises of domestic ceramics industry, the key technology and products instance as a powerful argument for the paper, Trying to organize daily-use ceramic products design and development process and the elements to build the product development process management model. All of them will provide ceramics company a reference for thinking and application tools to guide design and development staff to think comprehensively and systematically, scientific and orderly solution to the problem, and to improve the success rate of development of ceramic products.Paper is divided into four chapters. The first chapter is part of the problem raised, mainly through analyzing Chinese ceramics design innovation and market situation to find the plight and problems of design and development of daily-use ceramic products. Combined with design and management expertise and forward-looking manner provide that future development trend of ceramic products for daily use. The second chapter is part of the basic theory. By drawing on the theory of the design process and the definition of the concept of ceramic technology, combined with design and development of ceramic products for daily use the logic of the process, The process of design and development of daily ceramic products is divided into four stages, and the key elements and their relationship of design and development process to sort out. The third chapter is the part of analysis problem. With Huaguang Healthy development of ceramic products case, the system analyzes the daily process design and development of ceramic products. Through the design development phase and further refinement, the design and development of ceramic products for daily use is divided into thirteen separate links associated with each other, and detailed analysis and research all aspects, elements, work steps and tools and methods. Part of Chapter IV is solving the problem. On the basis of analysis and research of a large number of the previous text, building clear, structured design and development of ceramic products for daily use process management tools model, and summarized the innovative design and development process management principles and mode of operation. |