The Art Of Modern Media

The art of modern media refers to a kind of art, which provides enjoyment coming from the appreciation of beauty, by means of modern technique of sound, light and electronic transmission, adopting aesthetics ideas, using modern media language, combining sound and image to create vivid characters in a certain kind of media atmosphere.The emergence of the art of media in the 20th century was a predominant revolution in human beings'history of art, even in the history of culture. It has tremendously changed the means of creating art as well as the features of appreciation of beauty and the morphology of culture itself. In addition, it even has changed the whole human beings' way of life . In so far, there isn't any kind of art which can change and effect the whole society greater than the art of media. No matter as a aesthetic morphology or as a cultural morphology, the art of modern media has already become a ceremony or a spectacle. In such kind of cultural atmosphere, it has no doubt that it's necessary to pay attention to, to think about, to explore and to do research on the art of modern media.This article tries to ascertain the art of modern media, to expound the relationship between the culture of media and the art of media, to analyze and reveal the connotation of it and its major components, based on the theories of some famous scholars such as Walter Benjamin, Marshall McLuhan. It will think about the unique feature of the appreciation of beauty through the following four aspects:1, the true feature of light and sound,2, the electronic imagination,3, the various containing of information,4, mutual communication of information receiving and it also gives the contrary feature of the art of media through those four aspects:1, popularity and common feature,2, entertainment and game,3, copy version and mode,4, consumption and commercializing. In addition, this paper will give a primary discussion about construction of the art of modern media, considering its nationality together with.