Brand Diary

There is a dividing crest between fine art and commerce, but art design serves as the bridge for them. Connected with the economic strength of a country in modern society, brands are the product of highly advanced commerce. There are many branch trades related to brands, but it is from culture angle that art design directly builds brands. The thesis explains from the perspective of design, the relationship between art design (mainly advertisement design) and brands, analysing in ways of creation, form, colour and wordage, the important role design plays in building of brands, and expounding the objective reality function of brands by using theories of aesthetics, psychology, semiotics, etc.