Experimental Research On Facial Attractiveness Steretype

Facial attractiveness is an important aspect of social daily life. A bundle of social psychology researches have found evidence for its radiation effect in people's judgement-People with high physical attractiveness will receive lots of advantages that the ordinary ones cannot get. What's more, beautiful individuals are more likely to be judged as those who have better abilities, personalities and social relationships. That's what is called "what is beautiful is good stereotype". It's a kind of "Facial attractiveness stereotype".What is beautiful is good stereotype mainly applies in the formation of first impression and mainly to certain personality traits, for example, sociality. Traits such as "Considerate" and "sincere" are not so easily affected by it (According to Eagly, Ashmore, Makhijani & Longo, 1991) Then, what is facial attractiveness? Does it derive from physiognomic character parameters or other situational factors? Are "Considerate" and "sincere" really immune to physical attractiveness stereotype? And whether this stereotype will easily be controlled by consciousness? This research aims to answer these there questions.Through Likert Scaling Method and Implicit Association Test, the following conclusions are drawed: 1.Certain physiognomic characters can predict the attractiveness of the whole face. However, the predictors are not the same for the faces with high and with low facial attractiveness; 2. Smiling, a situational factor, makes facial appearance more attractive; 3. "What is beautiful is good" stereotype still exists in cooperative/uncooperative dimension. 4. However, this facial attractiveness stereotype is easily weakened by other stronger associations.