Study On The Grammer Of Chinese Slogan

The research topics of this thesis focus on the features of Chinese slogan, including syntax, semantics and pragmatics.Altogether, the thesis consists of five parts. The first part is the general introduction of Chinese slogan, on its origin, classification, characteristics and the current situation, the rich research achievements, at last, the purpose and mode of research on it.The second part is the analysis of syntax, including the structures of syntax and the types of sentence. The former covers the features, relations and special forms of structure, the latter covers the types of tone and structure.The third part is the analysis of semantics, mainly on the effect and selection of semantics.The fourth part is dealing with the pragmatics of slogan. After the analysis of rhythm and its form, the influence of social psychology and way of thinking are put forward.The fifth part concludes the thesis.