Research On International Competitiveness Of China's Cultural Industry

Cultural Industry is an important part of the national economy and spiritual civilization construction. Cultural construction has been brought forward in the sixteenth National Congress Report of the CPC as one of the three main goals of comprehensive construction moderate prosperity society as political and economical construction. Along with the exacerbation of economy globalization process, the cultural product, cultural resources, culture consumes and the cultural market internationalizes day by day and the international competitiveness of cultural industry become more and more intensively. In the international competition of cultural industry, the developed country is placed in a predominance position. Under the impact of which the politics, economy, culture of the developing country are all subjected to tremendous threat. China's cultural industry still is placed in minority position, the share of cultural product and cultural service still have a very big margin in the international local cultural market comparing to which held by the developed country. How develop our country cultural industry in gradually intense international competition of the cultural industry and how to enhance the international competitiveness of china's cultural industry. In face with the huge pressure of developed country's culture expansion and infiltration, it is the topic which need to be solved urgently in the process of comprehensive construction moderate prosperity society and the establishment harmonious society. With the aid of Porter's generic competitive theory and WEF and IMD multi- targets assessment method, first of all, this text has analyzed the international competitiveness of China's cultural industry integrally on the base of actual circumstance of our country's economic social development in present stage and the characteristic of cultural industry development. Secondly it has concretely analyzed the index signs of various essential factors in comparative countries' cultural industry competition surface in order to understand the superior and inferiority of our country's cultural industry international competitiveness more accurately. Lastly through carrying on supposing adjustment to the superior and inferiority of each evaluating index sign ,...