Research On Visual Identity System Design Of Hunan Art Museum

The purpose of this paper is to explore the role of visualimage system design in various display platforms and spatial forms of different media in museums,and to propose innovative ideas for the design of visual identity system of Hunan Art Museum from a multidimensional perspective.Through the arrangement and analysis of the graphics,text,color,arrangement,etc.in the visual elements of the existing art museums,this paper summed up the visual trends of the museums,and explored the different possibilities of visual performance of Hunan Art Museum in combination with digital techniques.Through the analysis of typical cases and our own design to gradually confirm the thought,and with the help of the advantages of the digital age,this paper makes original scattered visual contacts form an organic unified whole,vividly conveyed the concept and culture of Hunan Art Museum,and creates a unique visual language that belongs to the Hunan Art Museum.This will help the public to recognize the importance of the visual identity system for the value of themuseum's brand,and to provide new help for Hunan Province to build a brand art gallery with international competitiveness.Under the premise of aesthetic requirements,the author analyzes regional visual symbols and discusses how to use designing methods to enhance the personalized visual language of Hunan Art Museum.At the same time,we discovered that this type of public cultural institution of the Hunan Art Museum has a certain degree of commonality in design.In response to this phenomenon,the author puts forward the views of the visual design elements of this type of institution from different directions by summarizing the theoretical content and case studies of the research and combining his own practice results,and intended to serve as a reference for the visual system design of domestic public cultural institutions.