"3/7" The Balance Ratio From The Book Of Change And It's Application In Visual Design

Chinese culture and wisdom has been greatly enlightened by "The Book ofChange". The unique balance philosophy origins from "The Book of Change" couldbe the theory basis and practice instruction for modern visual design.This article firstly unites the balance philosophy with the unusual"raised-3-hidden-7" phenomenon in The Book of Change, proposes "3/7" is abalance ratio in The Book of Change. 3/7's esthetics characteristic lies in "theopposite unifies to become complete in each other, being in progress and turning tobalance". It's visual forms take place in Chinese architecture, Dragon totem, folkpropitious design, calligraphy and painting, and has formed an unique visualphenomenon in Chinese culture.Afterwards, It studies the balance ratio 3/7 which origins from The Book ofChange in universe nature and human body according to visual psychology andman-machine engineering survey, makes the conclusion that 3/7 sources from theunconscious and repeated abstract activity of human visual thinking though long-termlife experience. 3/7 has a profound and close relation with human visual thinking andbecomes a ratio of great visual priority.3/7 is closely linked with many visual phenomena in life. It's a noticeable factorin visual design. Finally this article has discussed the application of 3/7 in creativethinking and design practice.