Research On Promoting The International Competitiveness Of Cultural Products Trade

Cultural industry, as a low-power, high-yield sunrise industry, is much favored by the world in recent years. The world trade of Cultural industry has become increasingly frequent. Many developed countries have established a comprehensive system of cultural industries, so they upper hand in the cultural industries of world trade. Singapore, South Korea and the other developing countries also hope that catch up with developed countries in the world trade of culture industrial by developing the cultural industry. As one of the traditional ancient civilizations, China has a long history and splendid culture, however due to the late development of domestic cultural industries, the system is not perfect, resulting in China’s cultural industry is still not competitive with the cultural night of first-mover countries compared. Therefore, it becomes particularly important to the development of cultural industry, to enhance the competitiveness of the cultural industry.By combining explicit indicators and analysis indicators, the introduction of international comparative analyzes the status quo of Chinese culture product competitiveness in the international comparison; the status quo has been the reason. Combined with the introduction of advanced international experience, to enhance the cultural products of Chinese international trade competitiveness policy recommendations. Through this study, found that although China has become a country of cultural products trading power, but due to various reasons the cultural industry system, structure, environment and industry and other related industries, China has become cultural products from trade powers still have a long road go. Specifically, the trade Chinese cultural products more biased in favor of goods exporters of cultural products, cultural products and services to compete seriously weak class, copyright trade in cultural products category a serious trade deficit. China’s cultural industry is still not the formation of scale, lack of innovation ability, lack of quality driven enterprise, education, tourism and other related industries for their support and also inadequate. This paper argues that, to enhance the Chinese cultural products in the international market competitiveness, then from the institutional, cultural, multi-pronged strategy, internal sound system of cultural industries, improving cultural industrial structure, foster high-quality companies, enhance innovation capability, external tap emerging markets, focusing on export strategy, a holistic approach to enhance the Chinese cultural products in international trade competitiveness.