The Research On The Core Competitive Of Fujian's Cultural Industry

The world is having the huge change. The rapid development of high-tech industry, information industry speeding up and the fast pace of globalization,etc. All these make the earth extraordinary splendor. The world economy also presents the new situation. The appearance of cultural industry certainly become one of the most noticeable focuses. Cultural industry was born in about 1970s, which was early popular to the Europe and America. The it became one global concept of new industry in the world, and it was named by the "the Sunrise Industry" in the 21st century. In the view of the actual economy,we find that cultural industry has become the important growth spot in certain developed country and one of the national pillar industries.Based on the theories of core competitive, industrical competitive, cultural industry, and so on, the article establishes the theorical frame of core competitive in cultural industry.Obtains from the analysis of the macroscopic background and the present situation of Fujian cultural industry, we select five typical provinces in China to have a transeversal comparison.After investigating and studying TaiNing town in Fujian, it applies the theory of core competitive in cultural industry to have a real diagnosis analysis in developing TaiNing's cultural industry. Finally, the article puts forword the strategic ponder of how to cultivate the competitive of Fujian's cultural industry.The full text is 8 parts. Part I ,it introduces briefly research goal, research background, research method,and so on.. Part II, it analyses emphatically the basical theories of core competitive and industrical competitive. Part III, based on cultural industry theory, this part brings forward the theory of core competitive in cultural industry, analyzing the theory's fundamental meaning and supporting system. Part IV, because the statistical caliber of cultural industry in China is different from other countries, in the view of Fujian, the part selects five domestic provinces, i.e. Beijing, Shanghai, Guangdong, Hunan, Yunnan to have a comparison and judgement of cultural industry on some aspects, such as comparative advantage, developing situation, core speciality, etc. Part V,to Fujian,the part firstly inspects Fujian's macroscopic environment including its politics, economy, science and technology. Secondly, it appraises Fujian's cultural source in detail and uses "SWOT" method to analyse in general the development of Fujian's cultural industry. Part VI, selecting one town of Fujian, that's to take the development of TaiNing's cultural industry,especially to the cultural of tour industry, this part uses the theorical frame of core competitive in cultural industry to make a real diagnosis analysis in Fujian's cultural industry. Part VII, by transeversal comparison, real diagnosis analysis, the analysis of Fujian's macroscopic environment and situation, this part put in the strategitical constructions on fostering core competitive of Fujian's cultural industry. It sets forth three trumps.The first is to spread and carry forward the spirit of "Min" study.The second is to build up the cluster of cultural industry. The third is to create the Strait belt of cultural and originality industry. Part VIII, it puts forward several proposals and countermeasures.