The Study Of Lifestyle And Design Strategy On Momo Group

Design is based on culture. Nowadays the people have higher anticipation ondesign, thus made design no longer serve only for the purpose to realize thebasic function of products. A designed object is more implied with artisticallyand cultural meanings rather than being a simplex tool. The corporeality ofproducts is no longer the opposite of the spirituality as the cultural functionbreaks the line between them. Thus, it is important and necessary for designersto dig the cultural functions of a product.Different communities have their own unique culture. Momo is a unique part inthese days. This is a part that have varied and high values. Personalities, tasteand culture are what they look after for. They want their products matchthemselves. So, the product which design for them have to embody their culturevalue.This thesis concerns the culture strategy of products design under a particularbackground. The author will take Momo as the target to analyze their lifestyle,and take digital video as a material to study for the design strategies thatimply Momo culture into product.The first chapter of this thesis analyzes the background of this research, andhas a simple introduce of Momo.The second chapter expanded the relationship of culture and design, elaboratedthe design should pay great attention to the cultural from the design trend ofdevelopment. And did a briefly of the correspondence between tidal currentculture and designThe third chapter corresponds every community culture with which they' re needs,and analyzed memo' s lifestyle, ideology, the expense psychology and designdemand in detail.Based on the result have worked out before, the forth chapter summarized thedesign strategy which can be used on momo' s Digital Video.