Research On Dynamic Logo Design

With the rapid development of new media and digital technology,the rise of new media era background logo design form by relatively single static transition for the movement coexistence of diverse,static complanation mode of transmission is being challenged.Maslow's hierarchy of needs in some degree the above applies to enterprises and organizations,to gain respect and desire for self-fulfillment both logo design logo from relatively single static transformation.Expo 2000 hannover adopts the dynamic forms of epoch-making significance,become an important turning point in the history of the logo design,logo design abroad began after the study of the dynamic,has produced many outstanding during the period of case studies,the dynamic development a relatively forming stage.And at home,stylist mark gradually realize static complanation this traditional form of expression is difficult to meet the current brand competition and human demand for brand,under the background of the new media era in the new media technology,makes the new unity of art and technology is particularly important.But because the research time is shorter,the commercial design needs to take care of business value and the value of the conversion,mark the study of the dynamic theory is still in its infancy,the lack of the system arrangement and the research of this field.This article from the perspective of information,the first chapter puts forward the concept of symbol dynamic,mark the evolution of the dynamic media research new era background,the present situation of the development trend and the related design,and then analyze its development trend;The second chapter in-depth study sign the characteristics and performance of dynamic design.From the form,form,design method of three aspects to explore,to tease out from symbol classification and design method of dynamic;The third chapter through to the current case collection,combined with the design of the domestic and foreign classic case analytical thinking,analyzing the status quo of the current logo dynamic,discusses the new media era background of art and technology new unity;The fourth chapter mainly through analysis to mark the end of the first three chapters dynamic design value,with a forward-looking thinking to think about logo dynamic combined with new media better and what problem need to evade.A sign of hope for the future design and the development of the visual image recognition system design has some inspiration role.